This is my design for a suggestion for our film poster that we have to create. We have decided to come up individually with a design for this initially so that we can show our own interpretation and so that we have a large variety of ideas that we can show the target audience to see which they are attracted to most. we are then going to choose between the options for the one we would like to develop further into the final product. At this time we are in discussion as to whether we will may try and incorporate a feature of them all within the one final poster.
Within the film industry there are a number of different genres of film that have very similar styled film posters. Below there are some of the most stereotypical ones that are around at the moment. I am going to discuss how we are going to use these to help us avoid hitting all of the stereotpes four our genre of film, which is Sci-fi.
As you can see within the first picture which is used mainly for action films, there is a common use of black and white to create a very strong and powerful image due to the contrasts within the image. Within some of the pictures there is a common use of flames, which to the images helps to add a sense of danger to the poster. This will help to attract audiences as the use of fire can mean a big use of explosions etc, that some audience members specifically look for within an action film. Other common factors include guns and the use of more than one character where the main one is either the biggest or is infant of all of the others within the poster. When the characters are used within the posters, the main ones are normally played by a big names actor, which will help to attract the audience because they like action films, but also a bigger audience who will watch the film just because that specific actor is the main character within the film.
Within the picture below you can see that there is a very common use of having the two main characters back to back. It is effectively used within the Pretty Woman poster as it is showing the two main characters, who are both big names within the actors of today, whilst also showing the two different sides that the audience gets to see within the film. This kind of positioning is used effectively within romance, comedies and romantic comedies. Within all of the posters you can see a common theme of having a white background and using pink and black as they are colours that stand out, or by using other bright colour such as yellow.
Within the following picture you will see that there is a very common use of an extreme close up of an eye. This can be used within a range of different genres including science fiction, horror and action. Within most of the pictures it can easily be noticed that the eye is the main focus of the poser so it is placed within the upper two thirds of the poster with the text placed directly below it is a very bold text. This is adapted within some of the posters to help suit the mood of the poster more, so that it can look more effective and help to helpfully attract larger audience.
The next one is a poster design that can look effective due to the power that it gives a female character. This is because within many of the posters the character is in shadow and is peering around looking at the audience. It helps to give the character power and a sense of mystery because they are of the wide stance but the lack of emotion, apart from determination that is visible on their faces. With the backgrounds including long shots it helps to create an isolated and easy feel which helps to emphasise the strength of the female character even when she is alone.
The next set of posters are ones that can be reviewed in many different ways due to the use of legs, which area automatically assumed to be female, as a way of sexualising females when they don’t need to be because they are been viewed from behind. Some people accept this as it helps to show part of the films within the posters due to being used effectively in a poster such as the James Bond poster, where as others have been influenced by this one and have created a parody version of it, which people have mixed views on due to them been so similar to the original. Within these poster you can see that there are a number of different things going on so white backgrounds are used to help stay muted so that the legs can be used to help draw attention to the middle section of the poster, where the main character is placed.
Within the following picture you will see the posters a male standing alone looking over their shoulder.This kind of poster is used commonly for actions films, which are based around a main character like Liam Neeson within the Taken trilogy.
Similarly to one of the previous pictures you can see that within the poster examples below there is also a common use of the main character turning to face the audience whilst in a very isolating location. This creates a similar feeling to the female version due to the power and mysteriousness given to the characters because you can’t see their whole face or form face on. This kind of poster is used for action as well as
We need to make sure we are giving an honest review which highlights the both good and bad points within it without having a biased opinion as we are the creators of the film who are also producing the review. A way that we can make sure we avoid this happening is through getting our target audience to watch and answer questions about what their opinion of the film is, what they liked and disliked, how they thought the film flowed etc. We can also make sure to get members of the secondary and tertiary audience to watch and answer the same and some slightly different questions so that we can see how the different versions of the audience that we have aimed the film at have all reacted to the film.
Within this team my role isn’t the traditional role, because i’m not operating the sound or camera equipment, but I have a bigger role behind the scenes. My title within the production is Hair and Make up Artist, this means that I am in charge of making sure that all of the cast are ready completely appearance wise before they start shooting. A lot of this means that it has to take part before any filming actually takes place on any of our shoots. I am also in charge of planning for what the costumes will be for each of the shoots. I am really happy with my role within the team as it is my strength areas that are used to help with the practical side of our media project.
Within this project my roles also include helping with setting up and moving equipment, coming up with shot ideas, keeping an eye on/ looking after the actors, taking behind the scenes shots, clapper board person and getting food and snacks ready when we have break. Within some very rare occasions I also do take the role of sound, which we can say is eventful when we are stood at the top of Baildon Moor when it is extremely windy. It was probably one of the most traumatic times of my life whilst filming.
Yesterday we had what I think will be by far our quickest shoot. It was a total of only 45 minutes which for our group was a miracle as we normally take ages to actually start getting focused, especially when there are biscuits involved. The shoot was a great success to say that we were so limited with time. I really enjoyed this shoot as we were including extras, which are students that are from year 8 to be included as students within the classroom scene where Kat is reflecting on how she misses her new companion.
The shoot worked really smoothly as in preparation for making sure we were all there I went to collect Libby from school, so that Mr Aske was able to start having his set up all prepared and ready so that when Libby was changed into her costume we were able to start filming straight away. Once Libby had arrived at school the filming process started quite quickly as we made sure to just re arrange the tables so that we could fit the equipment in and where we wanted it so that we could easily get the shots that we needed for this shoot. We started by shooting Mr Aske’s section where he is playing the teacher talking about the subject of innocence. whilst this was happening i headed down to the school’s pantomime rehearsals to watch the end last couple of minutes as I am helping to put together the production as well as pick up the year 8’s that were helping us. When we were walking up to the location of the shoot they were all really enthusiastic as to what they were doing about how we were going to work as we are doing it for our course. When the extras arrived at the shoot they were very respectable as they politely listened and straight away got into the characters they were asked to portray. This allowed the shoot to work really smoothly as we were so limited for time.
Whilst filming Libby and a couple of the extras suggested shot ideas that we hadn’t thought of that we were really open to trying a couple were more succesful than others, but we were really happy that they were wanting to get involved and were sharing their ideasa nd opinions as to how they could adapt their performance to suit the shots at the time. From watching the camera as we were shooting I can tell that we have got some beautifuls shots for this scene and wihtin this shoot after seeing what we have filmed so far, it is a creating a feeling that we are going to produce a really good film.
For our shoot on Monday 29th January I have made sure to get everything organised so that we can get Libby and the extras that we need to where we need them for shooting at 4.15pm. Due to Libby been so young she doesn’t have the uniform that we want to use for our shoot. To make sure that she matches the rest of the cast that are extras within the scene. I have organised for a white button up shirt, a blue Titus Salt School jumper and for two red and blue (year 7) school ties to be received from the uniform office for us to use so that we can show that Libby and Evan (Kat and Toby) are within the school class and are within their normal school uniform. We have got a second red tie for Evan as he is older so his everyday school uniform has a different coloured tie, which if we let him wear within the shoot it would stand out and be a clear problem within the storyline of the film, when we are trying to show that they are best friends who are of the same age.
Our third shoot was a success! We started out by having the crew meet between 1.45pm ad 2.00pm so that we could start setting up the equipment so that we could be as well set up as we could be when the actors arrived so that we could start as soon as they arrived. From two o’clock onwards Alfie and I were waiting at the pub on the glen, which is where we told the actors to meet us so that we could bring them across to the actual location without any confusion. Once James’ granddad Peter had arrived Julie – James’ Mum took us along to the location so that we could leave Peter with Matthew and James that were already setting up the equipment. We also left Alfie so that he could help them with the bits we still needed to set up as well as help peter with anything. Julie and I then went back to the pub so that we could wait for Evan and Libby to arrive.
Once everyone had arrived with about ten minutes before the final time we asked them to arrive by which meant that we had an extra ten minutes of light that we weren’t expecting. We started with the drone shot, which we did a couple of tests with to make sure that the actors knew what they were doing as well as making sure that we were getting the exact frame for the shot that we wanted. As we were shooting we seemed to be flying through the shots slightly quicker than I think we anticipated that we would. This was a very good habit for shooting on this day outside, as it was December 21st, which is the shortest day of the year. We knew going into the shoot that it could be risky shooting on this day in the afternoon because we needed to film within the day time to twilight lighting as much as we could, so that when it comes to post production it means that we will be able to edit the colour balance to how we would like it for this scene.
Over all it was a really successful shoot and it was nice to see some of the new cast members on their first shoot. It was really nice to see two of the characters Him and Toby come to life in front of the camera, as they up to this point have only existed on paper so it is nice to see how the actors have interpreted their role to portray their characters.
On Monday 18th December 2017 we were shooting at Amy Matthew’s girlfriend’s house. The scenes that we were shooting were the getting ready in the bathroom montage, the waking up scene and the scene where Kat walks into the kitchen where her Uncle is and the lights flicker for the first time, before she takes Rufus on a walk.
This was the first time that we were shooting with cast members and it was really good to get to see everyone starting to work together because we hadn’t worked with the younger ones up to this point. Everyone worked really well together and everything went to plan for the day. The crew arrived early to Amy’s to get everything set up within the bedroom so that once Libby had arrived and was ready we could get straight into shooting as everything we were shooting before lunch was upstairs. Once she had arrived Libby quickly saw the set up of the bedroom and then quickly got changed and was put through hair and make up. Within this i made sure that Libby’s hair looked like a bed head and that she had a definite neglected/ tired look about her to show and emphasise that her Uncle doesn’t look after her to make her life easy up to this point. once we had stated with shooting I made sure that Mr Rooks was ok, whilst I started to get things ready for moving everything down stairs. The bedroom shoot was the longest section of the day which meant I knew I had time to get Mr Rooks ready for his shots, I made sure that he was looking very rough and tired through the use of making him look tired and making him look pale also to help create a more muted look to his character.
When we came to lunch we were really happy with how everything was turning out, especially when this was the first proper shoot for the whole film. Libby was getting on really well with everyone, which was something we weren’t quite sure as to how it would work out as she was the youngest there but she was very professional and really showed us how she really was a good choice for our main character. Once we had had a bit of lunch which myself and Amy had put together and set out as they were finishing shooting with Mr Rooks and Libby upstairs. Once we had finished as a group we all worked to quickly and accurately set up the scene into the kitchen and the track so that we could get it shot as quickly as possible as Winston who is playing the dog within the film was getting quite on edge because of Frosty Amy’s cat at times. This part of the shoot was really successful even with Winston playing with his lead at points which was both funny and frustrating.
Overall this shoot was really successful and was a great start to shooting for this film.
Following the first shoot at the printers we held a meeting for the cast members to attend at James’ house for an hour on a Sunday so that they would all be familiar to each other when they are filming. Unfortunately Mrs Robinson-Marsh couldn’t make it but I think this was a really effective idea as all for he cast were able to meet and talk as well as ask any questions they had, as well as knowing with who they will be filming with. We had tea, coffee, juice and cake as well as call sheets and a huge folder filled with shots and shots and shots for our short film. We spent most of the time explaining to the cast our intentions as well as checking for any allergies etc that we need to be aware of. As you will see below we also took some photos of each of the cast members.
For our very first shoot of this project a;; four of us jumped on a train from Saltaire and traveled to Keighley. We then got slightly lost, but ended up thankfully at our final destination. We attended a printing company so that we could get some shots of the painting machines. This experience was very interesting as we got to see the different sized machines at work.
This was a really nice shoot for us to do as first one as there were only the four us who are planning the film, which meant that it was a very intimate shoot where we were all very easily able to concentrate which was shown when we were finished within an hour.
On Sunday the 26th November 2017 we met Libby for the first time since she agreed to be our protagonist within our film. We felt that this would be a good idea, as it meant that she knew who we are before we start filming to help make her feel more comfortable around us. We made sure that it was in an environment that she is comfortable in which was her home. Within the time we were with her we ran through the narrative of the film, what her character Kat was like, what kind of costume we would like for her to wear and asked if she had any questions about anything to do with the film.
She was a really lovely girl who was very intuitive and very interested within the project. I am really looking forward to working with her because she came across to have a genuine passion about acting and seemed to be really excited to work with us.
The Times is a British newspaper that started running in 1785 and is based in London, England. When it was first published on January 1st 1785it was under the name ‘The Daily Universal Register’ until the year 1788, when on January 1st 1788 it adopted it current name The Times.
The Times is the seventh most circulated newspaper within the United Kingdom, with 446,164 copies in circulation as of December 2016. This newspaper is one that isn’t just a biased political call; it is a centre – right newspaper, which means that its arguments can be, based more on Conservative and Christian Democrat opinions.
It has a sister newspaper called The Sunday Times which started in 1821. Which is edited by John Withermore. Both of the newspapers are published by Times Newspapers, since 1981, which is a subsidiary of News UK, which is wholly owned by News Corp. Even though they are both published by the same company, each newspaper has its own editorial teams due to being founded independently. They have had common ownership though since 1967
Rupert Murdoch owns The Times as well as other UK newspapers such as The Sun. He also owns a 21st Century Fox and Fox News in America. It was reported earlier on this year that the parent companies of his newspapers have suffered losses within 2016, which meant that they have had a fall in advertising revenues and have had large restructuring costs. It is was also reported that Times Newspapers Limited reported a pre-tax loss of £5 Million down from £8.8 million pre-tax profit in 2015.
The most important aspect of character creation in film is making the audience care about them, something that is exponentially harder in a short film simply due to the fact that you have substantially less time to develop the character to its fullest extent as one can in a full length production.
Making the Audience Care
To start with, making the audience care follows a handful of general rules. One aspect is the viewer’s imagination, many films have had romantic scenes for example in which there is no dialogue, only music and we, the audience, fill in the blanks ourselves. This freedom of interpretation with characters, the ability to impose one’s own ideas on a character or scene, helps with relating to a character.
Another integral point is the characters ‘itch’, their drive to perform certain actions. A mother characters ‘itch’ in a drama for example may be to work two jobs in order to provide for her two children. This is naturally a very stereotypical example but it holds weight nonetheless as a prime example of a character with a goal, a motivation. To see a character working towards something humanises them and allows the audience to relate to them, another important factor in making a character likeable.
The aforementioned importance of relating to a character is perhaps the most important of them all as some degree of emotional resonance is required to understand a character, any character be it hero or villain. If the audience has no avenue through which to invest themselves in a character then they won’t be able to bring themselves to care what happens to them.
In Relation to a Short Film
In the context of a short film as compared to a full length feature film or TV series everything has to be condensed; characters still have motivations, back stories and blanks which the audience fill in themselves but for one you can only develop a small handful of characters at most due to time constraints and secondly you have to exercise efficiency with your shots in order to both develop a character and not spend so long making us care for the character that there’s no time for them to actually do anything.
This is a questionnaire we have put together for our audience to answer to help us with our ongoing audience research. Please feel free if you have a couple of minutes to answer our questions and help with out audience research.
There are four different main sections that an audience can be broken down into when looking at who is best to aim your film at. The four main categories are age, gender, class and ethnicity.
Age is a major factor that supposedly affects a person’s choice as to what they prefer when it comes to a genre of film, for example it is thought that people of older ages will prefer slower paced films and television shows such as detective or period dramas. Whereas younger audiences are expected more to like the faster paced films such as action and horrors/thrillers. The assumptions aren’t very accurate anymore they may once have been, but going based on those stereotypes we are going to be aiming to create our short film for a younger audience as it is science fiction.
Gender is another key element, as again there are general stereotypes for gender film preference. Stereo typically females typically prefer romantic comedies and romance films, whereas males typically prefer more dramatic and action filled films such as hero or science fiction films. Based on these stereotypes we are more likely to aim at the male audience as there will be a bigger audience percentage that will be attracted to our science fiction film.
Class is definitely one of the biggest features that affect film choice as class typically outlines a person’s lifestyles. Because of this it can influence what appeals to different individuals sometimes class has such a big effect that this is the only thing that can guide an individual to choose what film they are watching. By having different classes, it makes it easier for film makers and producers to aim their films as a specific audience because they can research into the different classes and their preferences to make sure that their film is best suited to the target audience.
Finally ethnicity is probably the least effective of all of these factors because nowadays due to all of the ethnic and culture crossovers. There is a much smaller stereotype about races because within most films now there is someone for everyone to relate with due to diversity within films.
Our audience – Caucasian, middle class, male within thirties. We have chosen Caucasian because it is known that Caucasians tend to watch more films and television than others. We selected middle class as our primary audience as they are a large section of consumers of television and films. We chose males as our target gender because even though science fiction is mainly gender neutral it does apply to males more, which is something that we won’t be focusing on when creating our production. We chose the age of thirties because it is most common that at this age people don’t really have a film genre preference. So they aren’t attracted to a film just because of one thing such as special effects. Finally we have come to the conclusion that our secondary audience will be aimed at teens aged between thirteen to eighteen, and that our tertiary audience will be people of the age sixty-five plus. We think that it will appeal to these audiences because within our film we have both audiences included within the cast so it should appeal to both of the audiences.
We now have our first prop competed! This news paper is something that Alfie and James have been working on for the past week or two as it is one of the first props we will need that we have had to make for filming. You may be asking why we have made it instead of just buying one the day of filming? But we can answer this because we need to make sure that it is including articles that we want on there as well as how much detail we want for the ‘Nudist on the moors’ article. I think that personally when we have the physical version of this it will look really effective within the film.
To make sure we are been as professional as we can be, we have created a permission slip that we gave to the parents/ carers of Libby and Evan who are playing our two young characters Kat and Toby. By creating these we now have evidence that we have informed their families and that we have their permission and agreement to commit to our project. By having this it means that within the worst case scenario we have evidence that everybody agreed to working with us and that we have provided them with all of the information we need for them to be happy to agree to working on our short film with us. Below you will see the individual permission sheets we created:
We are ecstatic that both children have agreed to work with us as we feel that they are really suited to the characters and we are really looking forward to working with them. We are now working out shooting dates, so that within the near future we will be able to start filming. We have received dates from the parents of both children about when they are available to film, we have put them on our calendar and are just waiting to hear back from a couple of people about dates before we can finally confirm our filming dates.
We have been looking into what will be the most effecive and precise way to work so that we can allow ourselves as much time to film and edit as possible. We have found that it’s important to storyboard at the same time as the script is being written as this allows up to keep track and an eye on everything that is happening during the creation process. By doing this it allows us also to see and visualise how the film comes together fromt he beginning istead of once all of the differnt sections have been completed. James has a personal love story-boarding – it encourages excitement for the actual ‘look’ of the film- due to this he has been really into setting out all of the story boards. I personally am not a big fan of story boarding due to not been a very good drawer. I casn understand though why James loves it so much as it feels as if the film is coming together nicely. Another good factor of doing the two together is that it also encourages us to think more logistically about how we will execute a shoot.
This image shows us in a meeting regarding our thoughts on whether the shots are appropriate and work well with the script.
At this stage, we have constructed 56 frames which equates to about 2.5 pages of script, or 2 minutes of footage. Each frame is unfortunately not as well-coloured or polished as my GCSE work.
A gorgeous, but unnecessary amount of detail was used in the GCSE trailer. Perhaps if we had focused more on shot framing and focusing and movement, the trailer might have been better, and less time would have been wasted. As long as you can understand where the subject is in the frame, what time of shot it is, the equipment; lenses and camera information i.e f-stop, and most importantly camera movement – you’ll be good.
Here is our preferred, more efficient layout. Less space is wasted in text boxes.
Despite the aversion to detail – it is important to add some details in to strengthen the mise-en-scene. For example, here – I have a clear image in my head of what I want Kat’s bedside table to feature. In a couple months time on a stressful shoot, will I?
Within the past couple of weeks we have finished off the first draft of the script. It was really nice to start to see the whole narrative of the film come together and come to life. Once it was complete we all had a read through and made notes as to how we liked bits, if there are any areas that we are questioning or are there any areas we have suggestions for or want to change completely. This allows us to make sure that we have all had chance to make sure that we have input as well as, making sure that we are all aware of what is clearly happening within the film. The following pictures are some of the additions I made or questioned within the first draft.
Over the past couple of days I have taken up the job of coming up with the initial ideas we would like for the characters costumes within our short film. I had bits of information such as that we would like the tones of the costumes to go from cool to warm and back to cool again. These will help to show the development of the relationships between our two main characters as well as reflect how the emotions change and grow between the characters as the film develops. I really enjoyed thinking about this as it allows me to help shape the characters and how they appear to the audience. There is a common theme within the film of a relaxed and chilled out manner as non of the characters are working or are in school for very long within the film. The only character that will be very smart and professional will be the Uncle when he is dressed within his Police Officer uniform. Kat will also have a small section within the school scene where she will need to be smarter but it isn’t as important as within schools there are small amounts of leeway that allow her to not look completely smart.
As you can see the ideas above are the very first ones I have come up with. I am going to show these to the rest of my group and see what they think of them. If there are any major issues with them that my group have I will consider them and come up with a solution as well as edit the ideas to make them more suited to the science fiction genre if needed.
For our short film with it being our own ideas and style we’ll have to come up with our own look. This will involve pre-production research into colour grading and how it will affect the feel of the film. The colour grade of certain scene can even effect the mood of the scene, for example: warmer colours are more associated with happiness and comfort, while colder colours are associated with comfortableness and loneliness. Moreover colour grading can be associated with different time periods and equipment it is filmed on. This can be things like: super 8 and super 16 film.
In our film we are going for a kind of style that takes inspiration from super 16’s filmic look while also making use of the current technology. This can be achieved by having similar colour science, with things such as grain and yellow mid-tones, but while using the same frame rate and sharpness in current camera technology.
In film most people use look up tables (LUT’s). These are presets that are done by professional colourists to give a shot a certain look and feel. By having these settings as LUT’s it allows you to have certain settings applied to multiple shots in a package that allows you to use it on multiple projects. We think in our short film it would be easier, but more time consuming to create a colour grade for each individual scene rather than trying to find a LUT that can cater to the short film as a whole.
We created a few looks that give the type of feel that we are going for:
Super 8 Inspired:
This grade is heavily inspired by day light super 8 grading. Super 8 has a very heavy emphasis on yellow in the mid-tones and heavy grain, with the addition of very soft images only achievable by turning off in-built sharpness in a modern day camera. In addition to the the shadows and highlights are raised to give it that soft non-contrast look.
Super 8 Cool:
This grade is very similar to super 8 daylight but similar to dim lit or night time shot super 8. With the obvious mid-tones being much colder and the image being overall darker as super 8 could not handle dim or low light as well as 30mm or modern day full frame.The blacks in super 8 and as well as super 16 are often not as dark or crunchy as normal film black, in addition to the whites not being true white and being more of a grey tinge. This is a staple part of both super 8 and super 16 film look.
Super 16 Inspired:
With super 16 the light and colour performance was much better than super 8. This allowed for better work in dim light and retaining more richer colours. With super 16 the mid-tones kind of role off of the highlights to create a nice soft look and the shadows are quite bright in some areas. It has less grain that super 8, but in this grade we decided to add a grain overlay to give it a more authentic look. In addition to this the colours are more well balanced, so we decided that we would decided to give it a more colder look that warmer. with magenta and yellows in the highlights and greens in the mid-tones to counteract.
HI! My name is Annabelle and I am an A Level student at Titus Salt School. I have chosen to take Media as an A level as I am hoping that it will allow me to play to my strengths of creativity in different ways to my other A Level options. The other options I have chosen are BTEC Dance and BTEC Music. I am hoping that these options will in the future take me down the route of having an occupation within the Performing Arts field.
I have many interests and hobbies some of which include Make-up, watching Modern Family, Dancing and Singing.
This blog is here to document all of the work I produce, research and produce as a final product within the near future. Do feel free to have a good look and please ENJOY reading!