The short film The Elevator is a comedy film following the main characters journey to the top floor of building or floor 9 this is shown through the establishing shot of the main character waiting for the elevator and the following shot of him pressing the 9 key. At this point he is the only person in the elevator and standing relatively close to the doors/the camera. The camera is placed slightly lower than eye level and the subject as the subject reads the floor numbers above the elevator doors this creates a sense of atmosphere subjecting he is quite comfortable.
As the elevator arrives at floor two the once equilibrium is disrupted by three larger people enter the shot through the opening of the elevator doors. As they enter the elevator the main character is forced to move slightly backwards a little further from the camera this creates a feeling of un-comfort for the character.
The elevator then proceeds to level 3 where the same happens again as three larger characters enter shot, again pushing him further into the lift this time there is more visible discomfort as he looks around the elevator almost to take his mind off of being surrounded. This is when he sees the sign which reads “capacity 2000 LBS” followed by a close up of his face aging looking disgruntled as he looks at the people around him. Then comes floor 4, and a final larger character enters the elevator, this last character marks a tipping point, a tipping point where the main character no longer feels comfortable and looks for any escape from this
The main characters search for escape grows to the point in which he wants a way to distract himself from his fear, he first pins this on the fact that the weight of the people in the elevator exceed the maximum weight limit. The next shot shows a birds eye view on the character this shows both his lack of power and the way in which he is surrounded. The character tries to justify his anxiety on the fact of the people around him are In some way creating danger for him instead of accepting his fear of entrapment.
Finally when the character leaves the elevator after deciding it is too full the character proceeds to the elevator next to his current one. when the door opens it appears as if his problem is solved as the elevator he moved to has only a few people in all of regular builds. As the character arrives at the next floor after being in an elevator full of sneezing people he reads a sign saying flu ward realising his mistake the short cuts to black.
When producing my film, one of the key ways in which I found inspiration was through the medium of other works. The research into existing productions allowed me to find effective styles that both I and the target audience would find visually appealing as well as perceive the intended connotations. An example of this is through the way I used jump cuts; the style of Edgar Wright in the Cornetto trilogy allowed me to convey a large amount of crucial information without wasting a great deal of time, which is essential in any short film, without feeling rushed.
In relation to my music magazine, analysing texts such as the Rolling Stones magazine along side the comparative failure of magazines such as smash hits allowed me to shape my genre and audience in response to the contrasting styles and success.
Another way in which research and planning affected my final product was through analysing the effectiveness of particular shots in both still images and film as well as the connotations they may be associated with. A good example of this is one of the opening shots in my film where the protagonist is laid in bed pictures by a birds eye view. The connotations surrounding this is a feeling of emptiness. This was one of the key ways in which I developed the character of Don the implication being he is a divorcee.
In relation to my magazine the connotations of the shot pictured on the front of my magazine were to convey power and control. Through the the research I conducted I found this theme was plastered all throughout the music magazine genre and was achieved in a multitude of different ways. The most prominent however being the shot composition: the image being slightly below the eye level if the subject looking up at the person pictured. This influenced the image in which I took and became the primary way in which I conveyed the desired emotions of the magazine article.
A prominent feature in the improvement of my planning and research is using my own findings backed up by those of others. Through breaking down short films I noticed that the ones which were most effective incorporated minimal characters, events and locations. This greatly influenced me to chose a setting in which there would be limited cast and locations as to make the production less convoluted and difficult making the film overall seem better.
Involving both mine and other people’s finding on producing a good magazine was one of the greatest downfalls in my magazine. I stuck mainly to other people’s findings which felt like following instructions, this, I feel, limited my creative potential as the inspiration I needed were in real life texts. This overall shows that I improved greatly when moving on to my film as I realised a 50:50 mix of research is essential for a good product.
Finally, the way in which I believe improved my planning and research the most was creating and following the path suggested by my asset list. During the production of my magazine I used my research to depict my genre themes etc, however I believe that if I were to have created an asset list as a guideline my equipment available would have been put to far greater use.
In contrast to this the production of my short film was based entirely around my asset list, this was useful as it let me use everything I had in an effective manner. This is what gave me the idea of setting my film in school. It also gave light to reworking the commuting to school scene to be reworked to involve drone shots within my production.
The leveson inquiry was formed to investigate the actions and publications of the Press, Police and politicians. The aim was to eliminate the shady background of some of these groups especially the media and the way in which they treat morality and ethics. Lord Justice Leveson was provided with the task to inquire into the many scandals brought about by the British press including phone hackings and the invasion of privacy. The final aim being to suggests certain guidelines the press should follow to improve the press and media on a whole.
Sir Lord Justice Brian Leveson became a barrister in 1970,he later a high court judge in 2000 his heavy role in prosecuting multiple criminals he became the chairman of the sentencing council, basically meaning he is responsible for all sentencing within the UK. This made him the key person to be placed at the forefront of the inquiry his knowledge on law and his understanding of morality and ethics made him the perfect character to lead the search for a better regulatory body for the press.
Leveson’s findings within the inquiry stated that the press should remain self-regulated and that the government/parliament should have little to no control over the press, this is to follow arguments of free speech within media. Secondly a new complaints commission was to be formed, which was partly enforced as the PCC disbanded to become IPSO although the new body was just a repackage of the old one. Thirdly it was to be backed by legislation as to act as an independent body, little evidence is in place that IPSO has any more authoritative control over the press than the PCC. All these were meant to be implemented to ensure that the public felt hat their complaints were being dealt with seriously and were enforced with the upmost justice.
Leveson’s suggestion to have a reworking of the PCC was taken in equal sides by all ranges of groups many that were against the reworking suggested that the press were given the chance to be responsibly self-regulatory but failed. However on the other side many argued that the only alternative would be to have the legislate take control of the media also known as direct parliament control over the media this would almost fully remove the argument of free speech within the press which almost nobody wants to remove.
Many oppositions to the leveson included Hacked Off a group founded to argue that the media should not be responsible for regulating themselves as they are not to be trusted with such a task as it is often abused. Many members of this group joined and funded the movement to highlight the Invasion of privacy and the hacking of phones should have been the last straw for the British press, many of the group being those affected by the press.
In regards to the TV and internet the inquiry was mainly press oriented so did not particularly effect them to any notable degree, broadcasting being controlled by OFCOM, backed by Law and the internet being difficult to regulate both due to anonymity and the freedom of speech within social media.
The Suggestion of a royal charter to be implemented upon the British Press was perceived as a weak move by the inquiry many Including Parliament member John Prescott despised the decision forcing his resignation. The press’ reaction to the charter was to purpose their own weaker charter this was approved by David Cameron to avoid confrontation with the press. This delayed further investigation into the press and postponed the second half of the Leveson enquiry.
This is a huge upset to many as the Leveson enquiry, to some was a way In which the press could be bent into a better form of media, this upset is only corroborated by the fact of the enquiry being huge waste of taxpayer money as it essentially did very little to nothing to affect the British press.
“The internet is not a public sphere. It is a private sphere that tolerates public speech” – Clay Shirky
The internet, whilst it may seem the perfect medium for free speech, the people in charge are often just businesses looking for profit and like all businesses can be often quite corrupt. Take media censorship of the internet in China, many websites are blocked and the ones that aren’t are highly filtered to follow the predetermined restrictions the government puts in place.
You may ask, why would the businesses of china controlling the internet comply? Well, often businesses are just that and their power in comparison to the state is little to none. This power balance is not the only way in which the government control the media for example the ruling bodies go as far as to hand out ‘self discipline’ awards to company’s that comply with the strict regulatory enforcements put in place.
This regulation is not unique to the authoritarian east, the democratic west is also partaking in these regimes, dozens of countries across the east partake in what’s described as state sponsored censorship, where the government funds private sector companies to be self regulatory. This may not seem as if its that big of a deal but when the internet is proclaimed the medium of free speech, it comes into question.
Companies as big as Google have been approached by various countries asking to block or remove content, fortunately in 2010 they decided to release data on the requests made by particular governments and how often they comply. This type of governmental control is difficult to avoid for companies especially when they are already under pressure to conform to existing laws, particular countries can almost entirely remove huge corporations for example China.
Saturday Night Live, an American TV show popular for it’s big names and comic brilliance produces many shorts often revolving around current affairs and comedic punch lines some are presented as film trailers whilst others stick to a more conventional TV show/ Short film approach.
The one I will be deconstructing is ‘Election Night’, it revolves around trump becoming president and the white people of the room reacting to trump becoming closer and closer to winning the election and them becoming more and more outraged at the apparent racism of the people of America. The joke is that the African Americans in the room are already aware of the racism in which surrounds America and almost predicted trump to win.
The short is in the style of a 90s sitcom not too dissimilar to a TV show such as Friends. This instantly creates a comedic tone through both the ‘Live Studio Audience’s laughter and the over exaggerated acting. The opening shot pans up on an apartment style building with the non diegetic text on the screen reading “6:00PM” this sets the scene up to express the fact that they are gathered most likely as friends or neighbours, this is important as it shows an air of comfort in the room.
This shot is immediately followed by a long shot which shows the people in the sat down watching presumably the television this shot is affective as at first glance the people in the room seem to be quite comfortable however the African American in the room is distinguished as he is not drinking alcohol where as the other four in the room are, this suggests that he is not at ease possibly that he is aware that Donald Trump could win. This is only furthered by the following two shots in which the Three white people are discussing how they Hillary is going to “be the first female president” and the next shot of the central black character saying why he has his doubts.
As the night progress this outlook seems to stagnate in all parties the way in which the separated character reacts with the other four in the room makes him seem in the know the shots of him seem as if he has accepted Hillarys loss before its happened this is apparent as he stays calm in contrast to the others in the room who are still making excuses or reasons as to why Trump is apparently in the lead.
This, again, is furthered by the next clip in which the white people in the room make a toast for Latinos after claiming their ‘definite’ win of the state of Florida, the reaction of the character in the know shows a close up of him pulling a puzzled face this is an example of a way in which dramatic irony can be used with a close up to relate to a character. The use of this close up allows for the watcher to Empathise with the character whilst not being African American themselves yet understanding that most people do not recognise institutionalised racism.
The mood of the Whole room changes when the second African American played by Chris Rock enters the room. His appearance symbolises the change in opinion or the loss of hope of the others in the room, this makes the separation between the two black characters and the rest of the rooms views on America to become more apparent to the rest of the room. This realisation symbolises the fact that the others were naïve.
The way in which the short is developed and used to create comic effect is useful when showing the way in which comedic situation can be developed from everyday situations it is also useful when considering the way In which the progression of time is shown, this relates with our film ‘After Hours’ as it shows a way in which we can show the progression of time in a short film, by using text and establishing shots.
Short films narrative, whilst sharing some aspects of narrative with feature length film, is often constrained by the time frame of the film. They often follow a singular plot progression with less depth this can mean that some short films can appear to be very different narrative wise when compared to mainstream film.
The first point of difference with the two types of film is the elimination of the equilibrium. Many films follow Todorov’s four act structure consisting of the equilibrium, where all is fine and within natural flow, Disequilibrium, Recognition and Reformation. However when considering short film many decide to leave out an equilibrium as it is the least crucial to the plot, often time consuming and difficult to make interesting.
The second way in which narrative is different is through showing the passing of time. With many feature length films the story is separated into following the progression of many different characters and plot lines this is a useful tool when showing the passing of time as it can be used to break up sections of plotline. However it is often the case that within short film the linear simple plotline restricts this from being possible without seeming unnatural.
The way in which the passing of time is shown within short film is often through the use of cliché filming techniques such as filming a clock in time-lapse or even montages. This is taken into consideration when making our film ‘After Hours’ in the fact that we’re showing the progression of a full day and night cycle within our short film.
The target audience of short film is different to that of regular more mainstream films. The most prominent sectors of target audience are likely to be Film directors, seeking new talent or filmic styles, or those interested in the production and development of film such as students.
The first group, those already established within the industry are likely to be that of the NRS social grade ranging from A to C1, employed and often well respected in there fields it is unlikely that a film company’s representatives watching short films are outside of these groups.
The second group, those interested in film, are likely students falling into the group E however these students are likely from backgrounds A to C1 and although currently unemployed and unskilled are likely to advance into groups A through C1.
The likelihood of other groups being interested in short films is slim however some unskilled or semi-skilled workers may find interest in short film although it is more likely that these groups would be interested in feature length film. This may be because the idea of short film is to be clever with film and to develop and challenge already existing conventions which the remainder classes are unlikely to show an interest in.
My magazine is quite conventional when it comes to representation within the music industry, a theme that many music magazines follow. The target audience is intended to portray and develop western ideology, this being the case means its representation of eastern culture is little to non and follows very closely the modern beliefs of the new age west. This includes equal opportunities for everyone along with some capitalist structure.
I believe my magazine portrays women in a modern way, powerful and capable of anything. The way in which I intended the front cover image to be perceived was of a person who had achieved their goals and more regardless of gender an impressive task. The way in which the subject is pictured however could be perceived as a common representation of western beauty, slim, young and healthy, however this is not the key points of the image the picture is clearly taken to show a position of power and success and not as a way to sexualise the female subject a theme which many media formats sometimes fall down on.
Rural Versus Urban
My magazine is intended to show both sides these groups as it is great way to contrast acoustic with electric guitar and even show juxtaposition of an urban character playing acoustic as this apposes common belief a great example of this would be an artist such as Ed Sheeran. This real life situation greatly inspired the Creation of Demarcus Robins, the feature of my DPS, a formerly rural guitarist going back to his roots.
My magazine is designed to appeal to up and coming guitarists along with guitarist enthusiasts, whilst the parts of the magazine I show did not represent the older ages I think it may very well do if expanded. One thing that my music did is modernise or make playing guitar both traditional and classic whilst feeling new and fresh this common link allows for all generations to enjoy the content through the soul link that they enjoy playing guitar.
Whilst my magazine did not represent any other race than white I believe people of all ethnicities would enjoy my magazine this representation is not to be a reflection of my audience but is possibly due to the predominantly Caucasian nature of the UK populous, my magazine represents guitarists regardless of race.
My music magazine, Pick, is a rock based guitar magazine my idea was to appeal to a smaller target audience range than most other music magazines this is because in my research I discovered these types of magazine on a whole were more successful because they tend to suit their audience better.
I strongly believe that my magazine has presented the forms and conventions of music magazines as it follows and sometimes expands upon key features of magazines. Firstly my magazine in appearance is vary similar to a conventional magazine for example, it has a masthead at the top of the page, a central focal point in the form of an image and surrounding text which is seen in most if not all popular magazines.
Another way in which I follow the conventions of a music magazine is in the fact that the appearance of the contents page is incredibly representative of what a traditional magazine contents page is. this is because of it featuring an image and a side box with a short amount of text about the articles within the magazines.
Overall I didn’t challenge the conventions of music magazines in a great amount as I believed and still believe that the more matured audience in which I aim my magazine towards feel that the classical more conventional form of magazine is the ideal as if they wanted something new and different they wouldn’t buy a music magazine. However, although my magazine did stick to most conventions its social representations were slightly unconventional in the sense of a music magazine.
How does your media product represent particular social groups?
The main way in which I represented social groups in my magazine is through my representation of women on and within my magazine as my selling point is less focused on the sexual representation and more on the talent in which they have. This is because traditionally the representation of women in magazines is heavily leant towards over sexualisation of female artists for example Katy Perry as they are often scantily clad and pictured to what social constructs define as ‘attractive’. to challenge this representation I pictured my subject focusing less on this aspect. I believe that the way I represented my subject is more like the social group of women in reality and a fairer representation.
Another, but less large of a social group, in which I presented was the guitar community. I aimed to represent guitarists as a social group whom are passionate and committed to their hobby’s. I aimed also to represent them to be a multitude of all social groups for example culture, sex and ethnicity. I believe I achieved this through my presentation of both sexes in my magazine.
What kind of media institute might distribute your product and why?
The media institute in which would distribute my magazine is most likely to be a distribution company such as Bauer as they already distribute and produce some of the most successful music magazines such as Q, Mojo and Kerrang. They also claim to represent real music magazines which focus on skilled music which I believe my magazine, being a guitar magazine, represents very well.
who would be the audience for your media product?
The audience for my music magazine is Guitar players who are passionately interested in guitar culture. This will span a large age range as most all ages are interested in guitar. I also believe that that my magazine is leaning more towards rock culture in its overall aesthetics and content, this will mean that my magazine will lean towards more of a western culture as the content appeals more on a whole towards that.
How did you attract/address your audience?
The main way in which I addressed and attracted my audience was through the featured well known artists in which I displayed on the front, specifically targeting bands heavily guitar oriented. I thought this would be the key to attracting an audience into the cycle of buying my magazine but the things that were different about it would keep them buying and interested.
What have you learnt about technologies from producing this product?
Whilst producing my magazine I have learnt specifics within Photoshop which I believe have advanced my knowledge and understanding of the program. I learnt in detail to use affectively tools such as the Lasso Tool, the clone stamp tool and other such items within the program. I used these skills to develop my product in a way not too dissimilar to the way a real magazine would be produced.
I also used the program InDesign for the first time when creating my product I used my already thick understanding of Photoshop and the way adobe lay out their programs to get a feel for the program. However, at first I struggled to understand the program so I used the internet along with video instructions to get a sound understanding of the more complex things you can do within InDesign. I believe from my use of this unfamiliar program I have learnt the ins and outs of it and now would feel completely comfortable with most tasks.
I particularly found the use of InDesign affective as it allowed freedom in creating my product in places which would struggle. I found its extensive text options allowed me to play around with the lay out of the text within my double page spread to create a more authentic product.
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
One way in which I have seen my skills in producing a magazine, from when I first created my school based magazine in my preliminary task, is through how magazine like my overall magazine looks. Firstly, my original production only followed a few conventions of a music magazine, as it contained a masthead and other key features. However, the smaller features within my school magazine weren’t as developed as they are now in my music magazine.
Secondly my magazines audience in the preliminary task was not as planned out and as thought through. In turn issues with themeing twoards a particular audience is something that has developed throughout this year. As within my music magazine I address my audience within the magazine itself as the guitar community.
Another thing I believe has greatly improved is both my composition of shot and mis en scene within my pictures. Firstly, the dress in which my subjects are in within my shots were planned through to greatly affect the appearance of the subject, to make them more guitar player like. I did this through both the clothes in which the subject was wearing and the makeup they were wearing.
Fourthly, I believe my image set up has vastly improved as I thought more about lighting and the angle in which I take the image from, I also focused more on getting the correct colour balance and not over or under exposing my images. I believe that these image composition necessities were less developed when I made my preliminary school based magazine.
The distribution stage in producing a magazine for the public is an important step which is often overlooked. It can often be key to its success making a magazine more accessible can induce greater sales but this isn’t always the most efficient way to get your magazine in the public eye. Distributers work closely with the producer to get to the product to the right audience quickly and cheaply. So who would distribute my magazine?
The largest distributors of magazines are Bauer and Time INC (ICP Media) these two distributors spread and advertise over 60% of the worlds magazines as well as distributing some TV and Radio stations too in the case of Bauer.
Bauer distributes over 1000 products including 600 magazines including Mojo, Kerrang and Q these being some of the most successful music magazines that Bauer would be a great choice for a distributor for any music based magazine. As well as being a successful music magazine distributor it boasts many hobby magazines too including Golf, Classic cars and Bike theses may not seem to mean much for the distribution of my magazine however it being a specific guitar enthusiast magazine means it has a select audience which Bauer has proven to be great at distributing to with such hobby magazines.
Time INC (IPC Media)
This media distributor giant is in charge of distributing the music magazine NME one of the most successful music magazines along with many other successful magazines such as TIME. Although its obvious success with NME suggests it would be a good distributor for my magazine its shift towards digitalisation of magazines is not the route in which I think would be the best for my magazine. Although it would be good for my magazine I think that Bauer would be more suited.
Although there are many other alternatives to these two distributors I believe that the decision to stay with one of these would be the most beneficial to my magazine especially Bauer, their experience within the field is unmatched by any other distributor and that’s why I think they’d be the perfect distributor for my magazine.
The types of language used in magazines vary drastically depending on the type of magazine it is, for example, magazines like Q show a prolific use of formal language through most of the articles it publishes. This is in stark contrast to magazines like Kerrang whom are the perfect representation for use of informal language. This is evident through its Culmination of frequent use of slang and idiolect.
Why are some magazines perceived as formal?
Heavy use of things like ellipsis and short sentences is arguably used in both the writing styles of both Q and Kerrang which are distinct signs of informality in text, however, the use of things like this are effective in making a magazine more appealing. Since uses of things similar to this are discounted as being informal as they follow the conventions of magazines making Q still seem fairly formal against Kerrang.
How does formality effect sales?
Past trends tend to show that formality of magazines has no effect on sales however it could be argued that magazines which lay somewhere in-between are likely to be also. This is because sales of magazines similar to Q are still fairly well off along with magazines such as Kerrang implying that either way would not have a negative affect on the sales of the magazine as long as the formality or informality of a magazine fits with its target audience, for example a formal Classical magazine and an informal punk rock magazine.
What does this mean for my magazine?
Because of this and fitting along with the theme of my magazine I am most likely to make my magazine lean more towards formality in the text displayed as this evidence along with my research implies that heavily formal magazines are more successful in the long run e.g. Q and Mojo because they stick to formality across all aspects of their magazine which appeals to what’s left of the music magazine audience
My magazine is aimed at most guitar players, which is a considerably large audience who tend to all be passionate about music, guitars and guitarists, however my magazine is going to be leant more towards rock and alternate guitarists. I felt this would have the people most likely to purchase a magazine along with being a large target audience.
From my research I found that most people cared about things such as the featured artist when buying a magazine, this would be beneficial to my target audience as guitarists tend to be up to date and educated on famous guitarists. I also thought that guitarists being my target audience I could display exclusive music set ups which would appeal to many of them which would offer something interesting and different to less specialised more vague magazines like Kerrang, Q or Mojo.
I also found through my research that the sales of instrument magazines have been fairly consistent even through the decline of the pop magazine publishers like String, Guitar Player and Drum have remained at similar sales marks for the past few years even showing an increase in sales mainly due to the decrease in price of instruments resulting in more sales resulting in a larger target audience. This coupled with Globalisation and the increase of free time due to it makes people want to be more passionate than ever with things like guitar.
I think this would be a good target audience as it delivers something that is in high demand but isn’t really readily available so offers a fairly unique and possibly profitable magazine idea. Along with this the interests of guitarists span from the guitarists themselves to the set ups they use.