Final Product- Front Cover

front cover

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Final Product- Contents Page

contents page new

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Final Product- Double Page Spread


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What Kind Of Media Institution Might Distribute Your Media Product And Why?

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How Does Your Media Product Represent Particular Social Groups?

Because of the models I have used, the target audience is teenage girls from any ethnic background. I have used both Caucasian and Asian models which I feel would reach more people and a broader audience because the people purchasing the magazine would feel like they can relate to it more if there is a wide range of differences in race, due to my magazine being pop music and the  content of it, it is fitted to more of a western lifestyle.

My magazine is more of a urban magazine because  it is aimed at teenage girls who have an interest in pop music and celebrities and the most common place to be able to purchase the magazine is in an urban area and it will sell more.

I have not used any male models in my magazine because it is aimed at teenage girls and I have used original images to show things that would interest them for example the main model on my cover being dressed in fashionable clothing and makeup that would appeal to the girls reading my magazine.

The age of the models used are between the ages of 15 and 18. I made sure to use younger models because the target audience is teenage girls and I felt the audience would relate to something more if it showed their age group and not people older than them. I also based the colour scheme and type of images to fit the conventions of a pop magazine since they all aim to catch the eye of teenage girls and I have tried to make my magazine as appealing to the age group as possible, including using slang words, bright colours and younger models.


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What have you learnt about technologies from the process of constructing this product?

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Looking back at your preliminary task, what do you feel you have learnt about technologies from it to the full product?

Because of the music magazine analysis of the front cover, contents page and double page spread, I now understand how music magazines have used different features and techniques to drawn the audience in and understand the conventions more. when starting the main task I started to understand the conventions of magazines due to the fact that I was analysing lots of music magazines to see what approaches they use to attract their audience.
I have also improved my skills on Photoshop as on my preliminary I found the software quite difficult as I had only used it for my photography work and wasn’t sure how to create a magazine on it, at the beginning I had little experience with photoshop but now I have learnt new things such as sorting out the layout of the page and importing images and text. I also found out about certain tools I did not know about which improved the overall quality of the images on my magazine. By learning more about the software, I feel like my standard of work as improved.
Another thing I learnt over the course of my media work was the importance of taking a good shot and how to use a camera effectively. I think that my photo shoot for the main task went much better than the one in my preliminary task. The reason for this is because I planned what shot types I was going to use and I analysed them so that I could see what impression I want to give to the audience by the angles and the types of shots. The mise en scene and clothing of the models was also an important part to consider in the photo shoot such as the string of fairy lights the model had around her in the picture I used for my front cover of my pop music magazine. I realised that the prop can bring more attention to the image and can also give clues to the purpose of the image. Costumes were also very important and I did focus on the costumes in both of the task as I knew that it gave an insight to the audience about what the image is about.
Untitled-1contents page new
This shows the difference between the contents page I made for my school based magazine and the one for my final product, showing how my skills with photoshop have improved.

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How I Attracted/Addressed My Audience


Audience feedback. To answer this evaluation question, I printed out the front cover of my pop final product and got students in the class to annotate where they felt I had followed the conventions of pop magazines and addressed/attracted the target audience.

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Who Would Be The Audience For My Media Product?

The target audience for my magazine is girls between the age of 12-18. Generally, the target audience for pop music magazines are older children and teens of both genders and the conventions of the magazines are suited to fit the interest of this age group. I have used colours such as pink, purple and yellow and focussed more on girls being the target audience than boys because most pop music magazines are commonly targeted at females through the colours, styles, images and the content of the magazine.
I have chosen the older target audience of pop magazines which is teenagers as opposed to children as I feel the fashion style on the clothing worn by the models I have used and the content I have included on the front cover and contents page would be more suitable and appealing to teenagers rather than children. Including quotes such as “Guitar lesson with Taylor Swift” and “Girl band Rivalry” further help show the target audience because being a teenager myself and looking at real pop music magazines, I am aware that this is what girls within the age group can relate to more and are interested in therefore by following these conventions it will help my magazine sell more and become more popular as it fits the rules of a pop music magazine that appeals to this age group.
When taking pictures for my front cover, contents page and double page spread, I took into account the types of models used for real pop music magazines. I used Ella as my model because her hair and clothing matched what a pop star on a magazine looks like. Choosing a dress and a fun and quirky pose for my front cover also helps attract my target audience because she is portrayed of being happy and having fun and teenagers are interested in forms of entertainment that would make them feel happy themselves and relate to what they read. Using a picture of a pop star within the gender and the age group of my target audience will attract them to read the magazine also. The name of my magazine is suitable for and will appeal to my target audience as it relates to the content and it snappy and easy to remember, along with including the word “pop” in the actual title, the font of the masthead is girly and would attract my target audience. DSC_0667

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In What Ways Does My Media Product Use, Develop Or Challenge Forms And Conventions Of A Real Media Product?

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My School Based Magazine: Front Cover and Contents Page

magazine final Untitled-1

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Music magazine Pictures

Front cover: After looking at pop music magazines I have found that they all have one pop artist on the front with bright makeup and clothing. For my front cover I will use Ella as my model because she fits into the category of what a pop artist usually looks like. The image will be a midshot of Ella posing in a fun and quirky way which would go well with the conventions of a pop magazine. she will be wearing a dress and pink lipstick to match the colour scheme of the front cover.

Contents page: The front cover will contain a screenshot of the front cover as one image, and longshots of two different models posing in casual clothing.

Double page spread: The double page spread will contain a large close up shot of Ella with a guitar

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Editing my front cover

editingThis is a photograph I took as a potential front cover. I have started to use the eraser tool to take out the original background which is a purple wall because it made the overall image look dark. Instead, I will replace it with a light pink coloured background because it will fit with the pop genre for the music magazine and it will also make the front cover brighter and more eye catching.

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Potential Pictures From the First Photo-shoot

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Below are the pictures from the first photoshoot I carried out for my Pop music magazine. I used Ella for my model and got items such as the guitar and fairy lights to include in the image because along with giving the photo some more depth and an interesting look, it also illustrates the fun aspect of pop music, which is also shown through her poses. The hair, makeup, and outfit all match what a pop artist would be dressed up like on the cover of a pop magazine and out of these images there is a few I believe are potential cover pictures. However, to give me more variety, I will be taking more pictures using different locations, models and outfits.

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First photoshoot for music magazine



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Codes And Conventions Of A Pop Music Magazine

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Music Magazine Idea

The genre I have chosen to base my music magazine on is pop. Pop music is a genre of popular music that originated in its modern form in the United States and United Kingdom during the mid1950s.Pop music was and still is very popular and includes many sub genres. “Pop” and “rock” were synonymous terms until the late 1960s, when they were increasingly used in opposition from each other.

Although pop music is seen as just the singles charts, it is not the sum of all chart music. Pop music is eclectic, and often borrows elements from other styles such as urban, dance, rock, Latin and country; nonetheless, there are core elements that define pop music. Identifying factors include generally short to medium-length songs written in a basic format (often the verse-chorus structure), as well as the common use of repeated choruses, melodic tunes, and hooks.

Pop music magazines are generally aimed at a target audience of young people aged 12-19 and although both genders are targeted, girls are more commonly seen to buy these types of magazines. To conduct further research, I will carry out a questionnaire on people’s opinions of different music magazines.

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Deconstruction Of A Music Magazine

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Working title films


Hot fuzz

  • Directed by: Edgar Wright
  • Produced by: Nira Park Tim Bevan, Eric Fellner
  • Written by Edgar Wright, Simon Pegg
  • Starring: Simon Pegg, Nick Frost
  • Music by: David Arnold
  • Cinematography: Jess Hall
  • Edited by: Chris Dickens
  • Production company: StudioCanal, Working Title Films, Big Talk Productions
  • Distributed by: Universal Pictures (International) Rogue Pictures (United States)
  • Release dates: 16 February 2007 (United Kingdom)20 April 2007 (United States)18 July 2007 (France)
  • Running time: 121 minutes
  • Country: United Kingdom, France, United States,
  • Language: English
  • Budget $12 million
  • Box office $80.7 million
  • 427 Screens

Love actually

  • Directed by: Richard Curtis
  • Produced by: Duncan Kenworthy, Tim Bevan, Eric Fellner, Debra Hayward, Liza Chasin
  • Written by: Richard Curtis
  • Starring: Hugh Grant, Liam Neeson, Colin Firth, Laura Linney, Emma Thompson, Alan Rickman, Keira Knightley, Martine McCutcheon, Bill Nighy, Rowan Atkinson
  • Music by Craig Armstrong
  • Cinematography Michael Coulter
  • Edited by Nick Moore
  • Production company; StudioCanal, Working Title Films, DNA Films
  • Distributed by Universal Pictures
  • Release dates 14 November 2003 (United States)21 November 2003 (United Kingdom)
  • Running time 136 minutes
  • Country: United Kingdom, US, France[1]
  • Language: English
  • Budget: $45 million (USD) £30 million
  • Box office: $246.9 million

About a boy

  • Directed by Chris Weitz, Paul Weitz
  • Produced by Jane Rosenthal, Robert De Niro, Brad Epstein, Tim Bevan, Eric Fellner
  • Screenplay by Peter Hedges, Chris Weitz, Paul Weitz
  • Based on About a Boy by Nick Hornby
  • Starring: Hugh Grant, Nicholas Hoult, Toni Collette, Rachel Weisz
  • Narrated by Nicholas Hoult
  • Music by Badly Drawn Boy
  • Cinematography Remi Adefarasin
  • Edited by; Nick Moore
  • Production company StudioCanal, TriBeCa Productions, Working Title Films
  • Distributed by Universal Pictures
  • Release dates 26 April 2002
  • Running time 101 minutes
  • Country: United States, France
  • Language: English
  • Budget $30 million
  • Box office $130,549,455[1]
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Working Title films Case Study 1

Shaun of the dead

    • Directed by: Edgar Wright
    • Produced by: Nira Park
    • Written by: Edgar Wright, Simon Pegg
    • Starring: Simon Pegg, Nick Frost, Kate Ashfield, Lucy Davis, Dylan Moran, Penelope Wilton, Bill Nighy
    • Music by: Pete Woodhead, Daniel Mudford
    • Cinematography: David M. Dunlap
    • Edited by: Chris Dickens
    • Production company: StudioCanal, Working Title Films, Big Talk Productions
    • Distributed by: Universal Pictures, Rogue Pictures (United States)
  • Release dates: 29 March 2004 (London premiere) 9 April 2004 (United Kingdom) 24 September 2004 (United States) 27 July 2005 (France)


  • Running time: 99 minutes
  • Country: United Kingdom, France, United States
  • Language: English
  • Budget: $6.1 million
  • Box office: $30 million


The production was filmed entirely in London, on location and at Ealing Studios, and involved production companies Working Title Films and Studio Canal. Many exterior shots were filmed in and around the North London areas of Crouch End, Muswell Hill, Finsbury Park and East Finchley. Zombie extras were mainly local residents or fans of Spaced who responded to a casting call organized through a fan website. Shaun’s place of work is an actual electrical appliances shop located at Tally Ho, North Finchley. The scenes filmed in and around the “Winchester Tavern” pub were shot at the “Duke of Albany” pub, 39 Monson Road New Cross, South London – a three-story Victorian pub.

Box office

In the United Kingdom, Shaun took £1.6 million at 366 cinemas on its opening weekend.  and netted £6.4 million by mid-May. In its opening weekend in the United States, Shaun earned US$3.3 million, taking seventh place at the box office despite a limited release to only 607 theatres. The film has earned US$30,039,392 worldwide in box office receipts since its release.

Critical response

Shaun of the Dead received critical acclaim. On Rotten Tomatoes, the film has a score of 92%, based on 201 reviews, with an average rating of 7.8/10. The site’s critical consensus reads, “Shaun of the Dead cleverly balances scares and witty satire, making for a bloody good zombie movie with loads of wit”. On Metacritic, the film has a score of 76 out of 100, based on 34 critics, indicating “generally favorable reviews”. Nev Pierce, reviewing the film for the BBC, called it a “side-splitting, head-smashing, gloriously gory horror comedy” that will “amuse casual viewers and delight genre fans.” Peter Bradshaw gave it four stars out of five, saying it “boasts a script crammed with real gags” and is “pacily directed [and] nicely acted.”


  • British independent film awards
  • Evening standard British film award
  • London film critics circle award
  • British academy film awards
  • Empire awards
  • Saturn awards
  • Bram stoker awards
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Types of shot video

 Here is a short video I came across on YouTube and I thought it was useful in displaying the different types of camera shots. This video, along with my PowerPoint presentation, have provided me with knowledge on the basic camera movements that are used in films and also allowed me to be able to use the variety of shots for any photographs or videos I take for my media course.


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Pictures for my School based magazine

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My School Based Magazine

In media, we have to create a front cover and contents page for a school based magazine. My initial idea for this part of the course is to have a magazine where the main focus would be preparing students for the exam period along with tips on how to revise. I will show this through the types of photographs I will take, for example using the library area to capture images of students working or close up shots of the variety of books we have on the shelves to inform pupils of the resources they have when it comes to needing to revise. Because the main focus of my school based magazine will be exams and revision, I have decided to have the magazine be directed at sixth formers so the target audience would be students ages 16-18. After doing research on what colours and front covers attract people within this age range, I have decided to have the main colour filling the pages to be a light blue so it is colourful enough to be eye-catching but not be too overpowering that it takes the focus away from the photographs or writing. Bearing in mind it would be a school magazine so I will aim to make it professional looking as well as appealing to the target audience.


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Females in TV drama

Pandora: Skins

Pandora is initially shown to be naive and a bit immature, as a result of her over-protective mother’s attempts to keep her safe from the world. She also often describes herself as useless to others and often (willingly) takes a backseat to Effy, whom she describes as her best (and only) friend. The screenshot shows her personality through her clothing and hairstyle. The way in which she is dressed indicates a childish behavior and is a contrast to the other females in the show, such as Effy. She is shown to be wearing a t-shirt over a top and a long skirt; this conforms to the idea of her character being unpopular and almost more innocent than the other female characters we see in the show because her clothing isn’t revealing. Effy is an example of  a female character almostgoing agaist the stereotypes of females in TV

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Gender representation in TV Drama- Doctor Who


After looking at a clip from the TV show Doctor Who with the intention of finding how the different genders are portrayed, I realised there are quite a few ways in which women are shown as the weaker sex and almost like the ‘Damsel in distress’ in the media.

  • Firstly, the beginning of the clip contains a tracking shot of the female character as she walks in, initiating the representation of her being singled out weak, making her appear as isolated from the rest of the characters on scene.
  • This clip shows the common stereotypes of women and men, as it is evident that males are dominant, higher in status and perhaps superior as opposed to that of women. But later on in the clip it is adamant that women, particularly Martha is quite domineering; proving these stereotypes to be somewhat challenged.
  • When Martha is first in shot, there’s a high angle shot to show her vulnerability when she’s on her knees.
  • The general stereotypes of males having the tendency to be more dominant/ powerful are reinforced and definitely supported by these camerawork techniques.
  • Towards the end of it the former situation changes and somewhat is reversed. The master is now the vulnerable one and Martha is now the superior of the two; the low angles are now used on Martha and the high angles on the Master. This implies that she is a feisty character, as she has fought back against the Master and become more triumphant; in contrast with her former vulnerable, wearied self at the beginning of the clip.
  • Several long shots are used to establish where the characters are within the shots. The Master is shown to be always standing above the stairs, in which it could be argued to represent has thorough importance and also to support the idea of males being the most powerful, whereas Martha is always below the stairs to show her lower status.
  • The costumes also show the gender representations. Males within in the extract are deemed to have higher statuses through the costume detained by them like suits, military uniforms and casual clothing.
  • In comparison, the females’ costumes consist of maid outfits in which is showing they’re of lower importance and perhaps it is their duty to serve others. The woman standing with the man is wearing a red dress inflicting the connotation and stereotype of her being a sex object and particularly very feminine.
  • This scene could also challenge stereotypes as Martha’s costume doesn’t comply with any of these common stereotypes of women, as she’s wearing combats in which are more associated with males. This then derives the connotation that she is a resistant character, different to the other women in the scene.
  • The props- men are holding military weapon which reinforces the initial idea that men over power women.
  • The flashbacks- opposed to her once being the vulnerable character within the shots during the flashbacks she is shown to be quite confident and up gains power as she preaches her story about the Doctor.
  • The screen time in which the character has within the extract is very significant. Arguably the Master has the majority however towards the end of the extract Martha is shown to have redeemed herself and has more screen time compared to that of the Master at this stage.
  • The sound in the background- Martha then becomes more powerful as she rises against the Master. It becomes overly-dramatic, and eventually builds up a climax, this then representing Martha to be more powerful.
  • But overall it still portrays males to be the stronger gender at the end when it’s the doctor who defeats the master and Martha is huddled with the other women in the corner during the scene. Although Martha does overcome the male character to an extent, the clip only reinforces the idea of men being stronger when we reach the end where the Doctor is shot flying above everyone in a higher angle shot and finishing off defeating the master, implying that women can only do so much and again indicating the shows portrayal of women being weak and vulnerable when the women in the scene are shown huddled in a corner.
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Photography tips

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Types of Camera Angles, Shots and Movement

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Advantages and Disadvantages of Digitisation in different areas of the media

Technology in film today

  • Digital and high definition video
  • Digital editing
  • Computer generated images – Animation, motion capture
  • Digital distribution via internet
  • Digital projection
  • IMAX
  • DVD and Blu Ray

 Advantages of Digital Technology in Film

  • Film makers
  • Cheaper production for example the DVD is cheaper and it’s easier to light a scene.
  • There’s a sense of realism in the film.
  • Distributors
  • Celluloid film deteriorates very quickly- digital storage is therefore cheaper and more effective, lasting longer.
  • Digital films are easier to duplicate
  • Easier to distribute – directly from the internet or on tape where it can be digitally projected.
  • In 2001, Phillip Anschutz said if cinemas swapped from film to digital it wold save $800 billion in distribution costs.
  • Audiences
  • There is an increased realism of performance with digital films – ‘emotional honesty’ of a story
  • The cheap production means there is a wider range of film styles, themes and content.
  • Easier to access via web, illegal sites and licenced vendors.
  • They can become producers themselves – a good concept can be shot, edited and posted online for very little money.                                                                                                                                                                          Disadvantages of digital technology in film
  • Institutions
  • Poorer quality in the image for example there’s not as much depth of field, the colours aren’t vivid, details on costumes and such are unclear.
  • The cost of converting cinemas to digital is expensive, $300 million in the US alone.
  • Exhibitors wary – improvements in home cinema e.g. vide projectors, surround sound, bigger TV’s. Why would people spend money to go to the cinema?
  • distributors
  • it’s easier to make flawless copies with digital so it is open to piracy
  • competition- if digital democratises access to production and distribution, then this creates more competition for established industry
  • by 2001 80% of revenue comes from post release sales e.g. TV, DVD which is at risk.



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Digitisation In European Cinema’s

Technologies Introduced In Recent Years at the Level of Production, Distribution and Marketing

Digitisation, a key to improving the access, distribution and promotion of audio-visual works


The interest and necessity of digitisation

-The interest for the entire sector. After sound, special effects, post-production and the shooting itself, film projection is now going digital. In the projection booths digital technology is rapidly replacing 35mm, a format invented a century ago that was long the universal vector of film dissemination throughout the world. The need thus makes itself felt for a new common standard for servers and high-performance projectors, one that conforms to international norms agreed on by all professionals. In matters of technology and content security, things have got off to a good start with the DCI specifications.

– The interest for viewers. Cinema audiences are increasingly demanding, given the sophisticated equipment they use at home. Digital projection in the cinemas ensures that they will see an excellent image on the big screen, one that will not be subject to degradation over the life of a film. It also gives viewers access to 3D, which adds a whole new dimension to documentaries, fiction or animated films. After James Cameron, Wim Wenders or Werner Herzog, numerous European filmmakers are turning to 3D cinema. Bernardo Bertolucci recently announced in Cannes that he too is preparing a film in 3D.

– The interest for distributors and exhibitors. Exhibitors will be able to receive films on light or dematerialised formats, an end to transport, storing, mounting and demounting film reels and the deterioration of prints weighing several dozen kilos. They will be able to diversify their programming and enlarge their offer with cultural contents other than film, such as live operas or concerts. And the circulation delays can be shortened. Finally exhibitors will be able to conserve films in their digital “libraries” to re-programme them in original or dubbed versions as often as audiences wish, notably for school screenings.

The urgency of getting equipped

In just a few years entire film sectors have gone digital in the US, Europe and China. Existing theatres have abandoned 35mm projectors in favour of the new technology while newly built cinemas opt directly for digital technology without using 35mm equipment at all.

Digital is now practically the norm in multiplexes all over the world. Most of Europe’s mainstream cinemas have digital screens for all 3D films, and owners are now asking their distributors to supply them with digital prints for all other films as well. To avoid doubling their release costs distributors are of course keen to provide digital formats as quickly as possible, which cost between one fifth and one tenth the price of 35mm prints.

If a cinema were to limit itself to 35mm today it would risk closing down in a few months for lack of distributors, who are increasingly turning to digital technology. For all of these technical and economic reasons the entire sector is now looking to accelerate this costly transition. Latecomers are heavily punished and risk finding themselves side-lined.

 The benefits of digitisation for film education and European cinema in theatres

Digital projection gives cinemas the chance to diversify the films they have on offer. The reduced cost of film releases, the many subtitling and dubbing possibilities and the speedy access to prints provide exporters and distributors with new prospects, notably in small markets, allowing more European films to circulate under better conditions in the cinemas of Europe.

Moreover, this historic transformation in our projection booths goes hand in hand with the speedy evolution of promotional methods. The cinemas, notably in our network, have been quick to take advantage of the possibilities offered by the digital revolution, namely communication over the Internet, blogs and the social networks. This interactive technological adventure also provides a tremendous opportunity for our theatres to play a role in the film education of young audiences. Sensitising children, adolescents and youths to the language of images that surrounds them is to give them a taste for European films, those that are discovered and honoured year after year in the biggest international festivals.

We have immensely talented filmmakers in Europe who benefit from huge popularity. And we have an exceptional array of cinemas and exhibitors. Digital technology must be used to promote both, making the film theatre what it has always been and will always be, namely a unique and prestigious location for cultural encounters, open to all films and all audiences. ”

  • Addressed by Claude-Eric Poiroux, Director General of Europa Cinemas
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