What is the guardian?-The Guardian is a British daily newspaper, known from 1821 until 1959 as the Manchester Guardian.
Who owns the guardian?- Guardian Media Group plc (GMG) is a British mass media company owning various media operations including The Guardian and The Observer. The group is wholly owned by Scott Trust Limited. The Trust was created in 1936 “to secure the financial and editorial independence of the Guardian in perpetuity and to safeguard the journalistic freedom and liberal values of the Guardian free from commercial or political interference.” The Scott Trust became a limited company in 2008, with a constitution to maintain the same protections for the Guardian. Profits are reinvested in journalism rather than to benefit an owner or shareholders.
Target audience?-The Guardian targets an educated, middle-class, left-leaning, 18+ audience. Fifty-two percent of Guardian readers are male, and the average reader age is 44.
Because the three of us together don’t have much experience when it comes to using the filming camera and equipment and shooting scenes, Ella and I set up a day where we could just get together, and figure out the basic instructions on how to use the camera, and everything else that would come with future filming. This gave me an opportunity to also meet with Jack, who is playing the protagonist character of the young boy, and ensure that he could get to know me and be comfortable being himself around me before we directed him to do any acting.
We did a number of things, practiced working with the camera and directing during the few hours we spent at Ella’s house which would be useful and allow us to create a good product at the end because we took the time to understand how filming and ‘life on a set’ would be before we actually start any work for the real stuff. I had written down the scenes we have to do prior to meeting with Ella, and instead of shooting random scenes, we decided we would practice by filming a couple of the ones I had written down.
Once it was over, Ella gave the idea of editing the main errors into one short clip, so we used the editing suite to do that. This was helpful because it highlighted the main things that went wrong and the issues we also faced during this first attempt at filming. Firstly, when we met up we realised that we borrowed the wrong type of camera, and we had already got everything together and got Jack too, so to overcome this obstacle and make sure the day didn’t go to waste, Ella called her pop who was able to bring us his camera for us to use. However, there were some problems with it. The focus and zoom controls were jammed, and the camera wouldn’t fit on the tripod, so a lot of the scenes I filmed were either out of focus, or shaky. Also, by the time he was able to get to Ella’s house, it had gotten dark so the lighting also made the filming challenging, for example the clip where Ella’s character leaves with Jack to go to the park, but it is clearly evident that its dark outside when it’s supposed to be morning. The lighting in the house was also too orange. Filming at earlier times, editing, and also not including the door actually opening, or using a light to create the illusion of daytime outside are the ideas we came up with the help overcome this problem.
As well as problems with the actual camera and filming, it also proved to be difficult to get a child to act the way we wanted. In some of the clips, Jack would look directly at the camera, or not understand the directions properly. For example, he ran back to Ella instead of waiting at the door. Because of this, we came to the conclusion that to ensure we can get better acting from him, we would need to give specific and detailed directions. We also realised that because the teddy is essentially the main focus of the short film, it would need to be more visible in certain scenes, for example when Jack is walking towards the door he could hold the teddy in the hand where it would be seen more. We also allowed him to have many breaks to make sure he wouldn’t be bored, or tired of the acting, but at the end he let Ella know that he enjoyed the day and was enthusiastic about coming to film next time.
Overall, despite the clips not being a good quality, it was a good idea to organise this tester day because it allowed us to get into grips with the way the camera works, and the things we would need to do to ensure our short film is of a good standard. Getting Jack comfortable with people he has not previously met was also a good idea because it means he will be more comfortable to act in front of us in the future.
Below is the video me and Ella edited that she named and uploaded onto her youtube channel so we could get it on our blogs.
The short film we are creating takes place over the course of 3 days. To make this look realistic, we decided to have three different outfits for the character of Paige, indicating the three days. Ella sent photographs of potential outfits and we decided that these ones fit the character description best.
Because of the models I have used, the target audience is teenage girls from any ethnic background. I have used both Caucasian and Asian models which I feel would reach more people and a broader audience because the people purchasing the magazine would feel like they can relate to it more if there is a wide range of differences in race, due to my magazine being pop music and the content of it, it is fitted to more of a western lifestyle.
My magazine is more of a urban magazine because it is aimed at teenage girls who have an interest in pop music and celebrities and the most common place to be able to purchase the magazine is in an urban area and it will sell more.
I have not used any male models in my magazine because it is aimed at teenage girls and I have used original images to show things that would interest them for example the main model on my cover being dressed in fashionable clothing and makeup that would appeal to the girls reading my magazine.
The age of the models used are between the ages of 15 and 18. I made sure to use younger models because the target audience is teenage girls and I felt the audience would relate to something more if it showed their age group and not people older than them. I also based the colour scheme and type of images to fit the conventions of a pop magazine since they all aim to catch the eye of teenage girls and I have tried to make my magazine as appealing to the age group as possible, including using slang words, bright colours and younger models.
Because of the music magazine analysis of the front cover, contents page and double page spread, I now understand how music magazines have used different features and techniques to drawn the audience in and understand the conventions more. when starting the main task I started to understand the conventions of magazines due to the fact that I was analysing lots of music magazines to see what approaches they use to attract their audience.
I have also improved my skills on Photoshop as on my preliminary I found the software quite difficult as I had only used it for my photography work and wasn’t sure how to create a magazine on it, at the beginning I had little experience with photoshop but now I have learnt new things such as sorting out the layout of the page and importing images and text. I also found out about certain tools I did not know about which improved the overall quality of the images on my magazine. By learning more about the software, I feel like my standard of work as improved.
Another thing I learnt over the course of my media work was the importance of taking a good shot and how to use a camera effectively. I think that my photo shoot for the main task went much better than the one in my preliminary task. The reason for this is because I planned what shot types I was going to use and I analysed them so that I could see what impression I want to give to the audience by the angles and the types of shots. The mise en scene and clothing of the models was also an important part to consider in the photo shoot such as the string of fairy lights the model had around her in the picture I used for my front cover of my pop music magazine. I realised that the prop can bring more attention to the image and can also give clues to the purpose of the image. Costumes were also very important and I did focus on the costumes in both of the task as I knew that it gave an insight to the audience about what the image is about.
This shows the difference between the contents page I made for my school based magazine and the one for my final product, showing how my skills with photoshop have improved.
Audience feedback. To answer this evaluation question, I printed out the front cover of my pop final product and got students in the class to annotate where they felt I had followed the conventions of pop magazines and addressed/attracted the target audience.
The target audience for my magazine is girls between the age of 12-18. Generally, the target audience for pop music magazines are older children and teens of both genders and the conventions of the magazines are suited to fit the interest of this age group. I have used colours such as pink, purple and yellow and focussed more on girls being the target audience than boys because most pop music magazines are commonly targeted at females through the colours, styles, images and the content of the magazine.
I have chosen the older target audience of pop magazines which is teenagers as opposed to children as I feel the fashion style on the clothing worn by the models I have used and the content I have included on the front cover and contents page would be more suitable and appealing to teenagers rather than children. Including quotes such as “Guitar lesson with Taylor Swift” and “Girl band Rivalry” further help show the target audience because being a teenager myself and looking at real pop music magazines, I am aware that this is what girls within the age group can relate to more and are interested in therefore by following these conventions it will help my magazine sell more and become more popular as it fits the rules of a pop music magazine that appeals to this age group.
When taking pictures for my front cover, contents page and double page spread, I took into account the types of models used for real pop music magazines. I used Ella as my model because her hair and clothing matched what a pop star on a magazine looks like. Choosing a dress and a fun and quirky pose for my front cover also helps attract my target audience because she is portrayed of being happy and having fun and teenagers are interested in forms of entertainment that would make them feel happy themselves and relate to what they read. Using a picture of a pop star within the gender and the age group of my target audience will attract them to read the magazine also. The name of my magazine is suitable for and will appeal to my target audience as it relates to the content and it snappy and easy to remember, along with including the word “pop” in the actual title, the font of the masthead is girly and would attract my target audience.
Front cover: After looking at pop music magazines I have found that they all have one pop artist on the front with bright makeup and clothing. For my front cover I will use Ella as my model because she fits into the category of what a pop artist usually looks like. The image will be a midshot of Ella posing in a fun and quirky way which would go well with the conventions of a pop magazine. she will be wearing a dress and pink lipstick to match the colour scheme of the front cover.
Contents page: The front cover will contain a screenshot of the front cover as one image, and longshots of two different models posing in casual clothing.
Double page spread: The double page spread will contain a large close up shot of Ella with a guitar
This is a photograph I took as a potential front cover. I have started to use the eraser tool to take out the original background which is a purple wall because it made the overall image look dark. Instead, I will replace it with a light pink coloured background because it will fit with the pop genre for the music magazine and it will also make the front cover brighter and more eye catching.
Below are the pictures from the first photoshoot I carried out for my Pop music magazine. I used Ella for my model and got items such as the guitar and fairy lights to include in the image because along with giving the photo some more depth and an interesting look, it also illustrates the fun aspect of pop music, which is also shown through her poses. The hair, makeup, and outfit all match what a pop artist would be dressed up like on the cover of a pop magazine and out of these images there is a few I believe are potential cover pictures. However, to give me more variety, I will be taking more pictures using different locations, models and outfits.