Technologies and progression

I have learned about technologies such as camera equipment, photoshop, the distribution process and online advertisement. I have gained and developed skills which have resulted in me creating this product.

edditing 1edditing 2edditing 3edditing 4edditing 5front cover music mag FINAL EVERFINAL front cover music mag

Here you can see some evidence of the progress I made on Photoshop, and some of the skills I gained and developed within Photoshop on different projects I worked on.

  • My first editing practise
  • Erasing up close for precision
  • Inserting new font type for wanted look of text on Photoshop
  • Boarders and filling colours as well as articles and image and text mix
  • First attempt at a contents page
  • Original front cover

I have learned about technologies such as camera equipment, Photoshop, the distribution process and online advertisement. I have gained and developed skills which have resulted in me creating this product.

Audience and social groups- what I did

  • Audience research
  • Creating a market to understand an audience
  • Breaking down magazines and looking at genre
  • Deciding on the best genre for me and fitting a target audience
  • Follow conventions of exemplar products
  • I created questionnaires
  • Looked at the kinds of gigs my audience went to and would pay for, the music they listened to, what entertainment materials they used in reference to music
  • Looked in different shops and news agents to see what was already being produced, the popularity and how to improve the popularity of my product in comparison to similar products
  • Looked at the decline of music magazines to find solutions
  • Decided the solution was on pricing and representation through imagesBy making my magazine cheap, it would be affordable to my target audience, and the content is relevant to middle-class teenagers. Looking at gigs and listening to music in particular, my audience were fond of these aspects most and so I incorporated them into some articles. The articles being short mean that they don’t look time consuming or boring, yet the information means people get their money’s worth and the photography improves the representation of women yet still holds attraction to a heterosexual male audience. My magazine represents a social group which is growing and carries a mixture of different personalities, all fond of indie-rock, some being more rebellious and adventurous, and so just enjoying the music. My variety of images all represent indie rock in different ways, and in doing so, each member of my target audience would be able to relate and live through the musician- characters I created. These personalities cover the categories of:
  • My media product represents people between the ages of 17-25 as my target audience is teenagers, and to follow the conventions, the people included are a few years older than my audience.
  • …Meaning that my product could be created and attract and audience due to this research.
  • Rebels
  • Gig-aholics
  • Always with earphones
  • Soft indie/country fans
  • Old school rock and roll geeks
  • Hipster- alternative
  • Individualistics

The way in which my mag uses, develops and challenges conventions of Indie mags

My product is a development of real media products as I have set it at a slightly lower price so that my target audience are encouraged to buy it, with the magazine industry declining. I have followed the conventions of other media products in the same genre however, breaking down different magazines and gaining ideas from indie rock magazines as to follow the conventions of layout, contents, colour and overall style. I challenged a convention by having a female on the front cover, a fake popular musician of indie rock. Usually a man is on the front cover, but I thought that challenging the convention by having a young girl improves aim at my target audience of today’s teenagers. Although posing attractively, the emphasis is not on her looks but her talent by involving a guitar at the base of the picture- the musician looking out and up, as if towards her future, still holding onto her guitar. The emphasis is on the female gender, to appeal to my male target audience and relate to my female target audience. I did not challenge the convention of ethnicity; I followed these conventions as my magazine has Caucasian models.


Genre conventions


Edgy styles are used very frequently with lots of colours to create a chaotic look, fonts are often distressed and text is bold with smaller subtitles and text below, descending to the sides of the page more text is included in these covers more so than others such as Rap music magazine covers.



  • Topless-being shown in a sexual light
  • Tattoos- quite heavily tattooed, often on the chest and arms
  • Casual clothing- leather and denim
  • Jewellery- subtle- watches etc.


  • Hair and makeup- dramatic and bold, accentuating the eyes
  • Heavier jewellery- particularly earrings and necklaces
  • Minimal clothing- for the male gaze- desirable (midsection often on show)Target audience:Around 35% male, 65% female
  • Although the audience is predominantly female, sexual objectification of women is key in the majority of media for the male gaze and female’s “goals”
  • Ages 13-25


  • 2-3 colours, bright, female focus
  • Fits the theme of pop but doesn’t consume the page or make it too busy with multiple colours. Includes contrast such as pink and black
  • The rule of thirds- condense pages for example, split into 3
  • Small text, spread out
  • Language includes facts about a celebrity’s personal life- theme of happiness and mild drama
  • A comedic introduction may be included
  • Extremely informal language style and pre-teen aimed


Bold colours are often used suck as dark reds and yellow, block colours, black and white are used. Greyscale and neutral colours are also used with one bright colour to make text stand out. Slightly mysterious/ serious faces are used by males that are more intimidating and powerful-looking. Women present themselves more sexually and have a more happy facial expression, or smouldering facial expression.


Soft neutral colours are common and blurred aspects such as backgrounds are used. Classical instruments are often on display with an adult woman dressed modestly and again in soft colours. When males model for these covers, they are usually conductors or middle aged in neutral, modest clothing wearing garments such as shirts, jumpers and trousers.



How I my product attracts my audience

IMG_2037 IMG_2038front cover music mag FINAL EVER

“Content of the text fits the conventions well”-M.D

“Bold colours and bold text match social connotations of rockers being bold”-M.D

“The background is a nice gradient”-E.B

“The layout allows the main subject to be emphasised”-A.T

“Dark makeup giving a metal aspect to the look”-M.D

“Text is clear and looks realistic”-Z.K

“It looks like a real magazine”- J.C


Practise question

What significance does the continuing development of digital media technology have for media institutions and audiences?

The continuation of the development of digital media technology is inevitable, and so the significance of it makes an impact on audiences, meaning that institutions have to keep up with this in order to be successful.

The development of digital media technology in reference to film is huge. Only over the past few years has the internet been possibly the biggest means of advertisement for film. With technology developing so rapidly, more and more as time goes on, there are many different ways of distributing films and marketing. The younger generation in particular are interacting with the internet more than going to the cinema or buying DVDs, and so it is of great significance for media institutions to take advantage of this for advertisement of film.

DVDs and blue-ray are still bought however and cinema is still an entertainment gateway many people take, an example is that working titles DVDs are probably the most available DVDs I have seen on shelves. Although the internet is so popular and such an easy, diverse gateway to advertisement, other, older methods are still successful in advertising and showing film, the internet can be seen more as a benefit to these; the hype of Star-wars for example, the internet was used to give snippets of teasing tasters to the film, all over social media, the excitement spread fast and wide, only for line-ups to the cinema being incredibly packed with fans of the famous films. And DVDs coming out before films at the cinema can make audience members feel as if they are blessed with a first viewing, ahead of everyone else, again, the internet providing social media etc. for hype to bubble up, awaiting the release of the film in some form.

The internet however, is also providing the viewing of films as well as advertisement. This means that platforms such as Freeview, Netflix and even Youtube provide access benefitting audiences greatly as people can watch pretty much anything, anytime, anywhere- using tablets to watch films on long train journeys instead of buying a magazine or newspaper to read. Viewing films with no charge or paying a small price every month for free access to films on platforms such as Netflix. Working title films such as love actually and about time are available on Netflix for example, and writings by Richard Curtis are common across this digital device. Access to Wi-Fi is so broadly available to people that any form of digital media that uses Wi-Fi to show films and immensely popular due to the availability to film through their own digital media devices. The fact that this development is so rapid also means that digital media devises are becoming cheaper.

The in-expense of technology as it develops means that more and more people commonly have their own personal media devices, as it is so easy to get hold of them. This means that people will find their own way of viewing films to suit them and so distribution methods from all media institutions also have to develop and change in order make money. This also means competition. Working titles releasing films that are available to view on platforms such as Netflix. Working titles are evidently keeping up with the development of digital median the range of film show a reasonably positive outlook on life, meaning that with a combination of well-known British and American actors and many writings being by Richard Curtis, that although they work with other companies such as Studio-canal- a French film company, not working with such big companies such as universal often, as working titles do, means that their films are not as well known, and although creating some brilliant content, do not spread themselves as far out as working titles do.

Referring back to pricing, the development of digital media technology means that everything is becoming cheaper, from film production to distribution- cheaper camera equipment, the availability of CGI and many editing and animation devices. Personal devices on top of this means that films are being made cheaply, easily and quickly, so more and more films being made quicker an quicker along with the immensely easy access to films for the audience shows how significant the development of digital media technology is, for both media institutions and audiences.

The future of distribution is probably the main aspect that will be affected by the development in digital technology and adapt so much as time goes on, the benefits of the development of technology puts a huge impact of change on distribution. The significance of this development is great for the audience and makes film production much simpler and cheaper.

It is important to note that digital technology developing means that audiences will use it, no matter what. And due to pricing correlating downwards on any graph, it is becoming more popular for places the internet provides to be used by audiences. Media institutions work with and for audiences, what the audience wants, institutions have to work with and so the significance in the continuation of this development is very high for institutions as well as audiences.


T2 Trainspotting review

I recently watched the second trainspotting film, two days after it was released, to be exact. A very nostalgic well written film, that mirrored the memory of the 90s phenomenon. Fans of the film trainspotting 100% would enjoy the film and appreciate the feelings it forces upon the viewers of how time can change people but not memories. I was very pleased to see the same actors looking so similar to in the original, parting Mark looking much healthier.

My dad said he had a lump in his throat just from “feeling weird” he is around the same age as the characters and relates to the situations and changes of Mark Renton specifically, living with similar friends as a young man and moving away from them developing a new life, being very successful. The feeling of nostalgia he got from remembering seeing this film as an 18 year old made him remember the change and development of his life and the great love of his favourite film. Obviously being his daughter, I was to watch the original and I happened to do so a month before the second came out, and so I couldn’t feel the same nostalgia however I greatly identified this effect it would have on people of the older generation. The many references in T2 to the original were subtle and built up to a significant pausing moment of Mark laughing psychotically at a driver when running to escape danger.

Mark Renton laughing at driver trainspottingT2 mark renton laughing at driver

This, along with other references and flashbacks to the original shows the moment of nostalgia the viewers felt and the cinema was silent, my dad ruined it by saying “you do get that, don’t you?” yes dad I did.


Representation of women in TV drama

This is Effy from Skins, she is very attractive but has problems with family life, drugs and friends. She seems like a perfect girl always having fun and being sexually appealing to many male characters, but the true representation of her life shows how many obstacles she faces and how she struggles with so many things in her life that it leads to depression. Even the representation of her life sometimes can seem like she deals with things well as she is always partying and is the “better one” compared to her best friend, being more attractive and much “cooler”. She is thrown around boys and treated as a prize to the dominating male at the time, although this is a negative stereotype, she has power over these boys as her choices are what breaks their friendships and she has the power of choice between the boys.

effy smoking

This particular image shows her dependence on drugs however, she is above the cigarette and would be able to be better, but her life’s circumstances mean that she is dependent on this. Her eyebrows tightening together show her weakness and how she doesn’t want to live this life, but it’s the only escape she’s got. Her makeup shows a faint stream of black down her cheek, showing that she has perhaps been crying Her clothing style is very grungy throughout the series and shows a mysterious portrayal, no one ever really knows who she is, just a beautiful mystery, and as the series goes on we find out just how hard her life really is and how human she is, not just a beautiful popular girl who parties, but someone who does all this to escape her life. In this scene she has slept out with her boyfriend as they ran away to a small town to find her boyfriend’s father. She still looks beautiful despite being on the run for days and not re-doing makeup or her hair, she looks a bit messy but still has beauty and her appearance fits in with her clothing style anyway.



Camera angles and power

looking at the clip I picked out from call the midwife I found that people’s attitude towards disability seemed overall quite modern and positive in terms of the midwives, however this was contrasted by others such as Sally’s mother who felt the need for segregation and protection. Some average people who were residents to Sally’s area treated Jacob both equally and rudely, someone who directed him to Sally’s street treated him equally by simply giving him directions and the man selling a bus ticket was slightly rude. the camera angle showed this as the man was levelled above Jacob to show a position of power. this same technique was used when a midwife helped him with his tea, she came down to the same level as him when helping him drink his tea as she was being helpful and respectful, the way in which it was done didn’t showed them being equal through levelling and not as him being helpless but her being helpful. This was also used to show Sally’s mother as being in the position of power when Jacob had entered Sally’s house. the two were sat on level with each other and the mother was stood looking down on Jacob with anger, the midwives, however were also on the level of the mother as they had a say in the couple’s side and as the midwife Miranda heart played sided with Sally she physically stood next to her to calm her and show her appreciation for Jacob’s concern and what Sally wants.

Skip to 1:10 mins

TV drama clip – representation of disability

I walked in on my mum watching call the midwife and thought I’d join her, just relaxing on my phone, the programme was a background. I ended up watching the episode as it grabbed my attention with my mum’s reactions to the prejudice. I found that there was a real emphasis on how disability was represented and treated in the 1950s, I found that although there was real prejudice and the episode was quite sad, a lot of attitudes, especially of the midwives were quite positive, and the separation of people with disabilities and the rest of society although being very wrong, was seen as more of a protection mechanism for the “vulnerable” and so this difference in views is quite interesting.

In the BBC drama ‘Call the Midwife’ there is an episode that tells the story of a pair of disabled lovers forced apart and ridiculed after the woman becomes pregnant.

“Highlights how far society has come since the judgmental 1950s” – when the programme is set.

The episode features the characters of Sally Harper, who has Down’s syndrome, and Jacob Milligan, who has cerebral palsy.

The pair live in an institution, having been sent there by their parents – as was common at the time to separate people with disabilities from the rest of society in order to “protect them”.

But after they fall in love and Sally becomes pregnant, the couple are separated and Sally faces ridicule from her mother and father.

The episode deals with the prejudice and stigma she would have experienced.

The character of Sally is played by Sarah Gordy, and Jacob by Colin Young. Both actors have the disability that they portray on screen.

(Cerebral palsy is a group of permanent movement disorders that appear in early childhood. Signs and symptoms vary among people. Often, symptoms include poor coordination, stiff muscles, weak muscles, and tremors. There may be problems with sensation, vision, and hearing, swallowing, and speaking. Often babies with cerebral palsy do not roll over, sit, crawl, or walk as early as other children of their age. Difficulty with the ability to think or reason and seizures each occurs in about one third of people with CP. While the symptoms may get more noticeable over the first few years of life, the underlying problems do not worsen over time.)


Eye makeup for rock style

I decided that for more classic rock style pictures I would have eye makeup as the focus for the face as this can be made very smoky and black for emphasis on the eyes and to fit the genre well, also tying in the style of the clothes with the makeup. I thought that black and gold tones were the best choice of colours as I have blue eyes and this accentuates them as well as fitting the genre well.

smokey eye 1 smokey eye 2smokey eye 4

More location ideas?

I decided to look at another local woods that is closer and also offers a better background of tress if I chose to use a picture with this exact background. If the lighting was right I would choose these woods over Chello dean, however a more open background in Chello woods may be a better option. I have collected images showing similarity to the background I could have with these woods.

saltaire graveyard saltiare woods rock orange skinny tree woods saltairesaltaire single tree

Locations for photo-shoots?

My initial idea for the location of my photo-shoot for my music magazine is in chello dean woods, as it has both open space of field and shaded areas of trees compact. This means I will have a variety of natural lights to see what photo location would be of best quality for lighting whilst being able to keep the same idea for mood for the style of my main image for the cover of my music magazine that I want. These different lights and variety of location close together means I can choose between different moods to take pictures in for a variety of colours and tones when it comes to piecing my magazine together. I will also have photo-shoots in some over locations to have a choice of pictures to suit the more traditional rock theme as well as representing indie rock and alternative.



Hot Fuzz Case study


  • Release date – 14/02/07
  • Premiere- 16/02/07 in Leicester Square, London
  • Box office
  • Went straight to number 1 in the UK and Ireland. Took £5.9m in its opening weekend.
  • Production company-Working Title Films
  • Tagline- Big Cops. Small Town. Moderate Violence.
  • The film’s score is by David Arnold and Robert Rodriguez also contributed.
  • Other music from the film is a mixture of 1960s and 1970s rock and UK indie music.
  • Simon Pegg – recognized in UK and US
  • Uses special effects- technology development is good
  • Quirky – British- attracts Americans

About time case study


Love actually case study

School based contents page

contents school base mag PrtSc finishedfinal school based contense page

I have completed my school based contents page in Photoshop and picked up a variety of skills on the way in terms of using Photoshop, editing and photography. I found that having the final product after picking up skills felt like an achievement and I was pleased with the final product as my first journey in Photoshop. I also find photography enjoyable and editing pleasing to improve pictures and such.

I decided to make some changes to the design of my school based magazine

As I collected images through my own photography and modelling I decided what look I wanted my magazine to have in terms of images, and so I decided that I would keep the pictures I had collected and work them into the design of my school based magazine by having text on the front cover with the main image as opposed to many images, as the background was quite busy of my main image and I felt that clarity was needed ton my readers for aspects of the magazines, and to draw attention to the wide spread of achievement the school had supposedly made. I also decided that to make my text clearer I would make it a simple layer of text over my main image instead of in bubbles as this works better with my main image. this also fulfils a convention of school based magazines more and so looks more realistic. I also changed the positioning of the aspects shown on the front cover by placing the text at the bottom of the page where there was a grey colour to make it clearer, this makes the colours work well together and so makes it more aesthetically pleasing.

Designing my School based magazine


As you can see I designed my school based magazine in photoshop, I used my image that was taken by my photographer that I modelled in and cropped the background to fit the size of a magazine cover in terms of proportion to fill this convention. I inserted text to add the references to aspects of my magazine and decided to use my other images to illustrate the main aspects of my contents page when designing. I decided that while modelling a soft smile was appropriate to give a warm feeling to the front cover and ‘invite people to the school’. The clothes I wore are slightly laid back but still being smart/casual to fit the clothing a post sixteen student would wear, being slightly laid back gives this warm friendly vibe to not be intimidating to new students.

I now have a basic understanding of photoshop and will develop this skill further to produce a music magazine that looks much more realistic and professional as well as being aesthetically pleasing.

I discovered from my data collection…

That The Arctic monkeys and Coldplay were the most recognisable bands for my target audience, followed by Imagine Dragons.

Muse, The kooks and Catfish and the Bottlemen were the least recognisable out of the bands, however all were evidently enjoyed by my target audience and knew who each band was.

I decided that from this data collection I would make The Arctic monkeys and Coldplay the focus of the magazine cover out of the bands, being at the top of the page to be visible in shelf staking. The main image being of me however, to put a new flip on what is on the magazine I have designed. The famous band names are visible just below the title and so in level/ slightly above the face of the main image. This allows the names of the bands to be immediately spotted out of the magazine mass.

I designed a questionnaire for audience research


Which of these bands do you like? (Please tick)
Arctic monkeys
Imagine dragons
Catfish and the Bottlemen
The kooks

How recognisable do you think each of these bands are on a scale of 1-5? 1 being not very recognisable, 5 being very, can have the same number in numerous boxes (Please number)
Arctic monkeys
Imagine dragons
Catfish and the Bottlemen
The kooks

Which band/s do you find aesthetically pleasing in terms of style?
Arctic monkeys
Imagine dragons
Catfish and the Bottlemen
The kooks

Collection of data

I am going to create a questionnaire in order to collect the data I need for a part of my double page spread for my music magazine. I feel that this is an appropriate way to collect data as it is quick and cheap as well as being fairly easy to create and find a sample of candidates to fill in the questions. I will include a range of questions in order to find out what genres of music people like, how they would rate the bands I have given them as music they like and order the bands of how recognisable they think each band is.