Evaluation- what I have learnt from audience feedback

The class watched our short film and we created some feedback sheets so an audience could comment on things they enjoyed and things that could be improved, allowing us to change our short film slightly to match the audience feedback and improve it.

When looking at the things written about our short film, it was evident that the main thing that was appealing to the audience was the storyline of having a young character bring two families from different backgrounds together using a teddy.

Some of the camera angles we used were also appealing to the audience. Seeing the comments made on the film my group saw that the audience felt the story was shown well throughout the production. The target audience for our short film is teenage and young adults, females in particular as it has a lot of emotion in it and mainly female characters, the feedback we received was a realistic and reliable view of how the audience would find the film because it was shown to a group of people in this category.

As well as seeing the parts of the short film that were liked, getting feedback also allowed my group to see what needed to be improved and what the weaker aspects of our short film were.

Lighting and sound were two main issues that we noticed were brought up a lot on the feedback sheets. many of the indoor scenes were filmed with poor lighting due to the filming schedule and times that the actors used were able to be around, and the artificial lighting is what made the scenes appear orange tinted. We were advised to use the editing software and add a blue tint to balance out the colour in some scenes.

When filming the outdoor scenes, we used a boom mic for the first time which was difficult to work with to begin with. The result was that sometimes the sound was slightly quiet when Jack’s character was speaking, this was also due to the actor however, I personally encouraged him to speak louder.

Furthermore, through our audience feedback we were able to see that our film could be improved with more variety in the music over some of the scenes and that the volume of the audio could be adjusted slightly. From the audience feedback, I have learned that the storyline we wanted to show in the film was clear and the target audience found it appealing, however there were also aspects of the film that were not as strong such as the lighting in some scenes and the sound.

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A little extra evaluation

We got 7 people to watch our short film in a cinema style setting, they gave us feed back and based on this feedback we decided what we wanted to add to our film and tweak about it. We decided to shoot an extra scene to make Eloise’s charcter’s situation seem worse, so that the ending of the film would be more significant, in that something good happened for her.

 

Evaluation- following and challenging conventions

Our film doesnt fit into one specific genre, but follows conventions of family films and drama films, our film both follows and challenges conventions of such.

Our story followed conventions of family films by showing different family types and keeping any adult themes such as class issues suitable and understandable for children, to educate them on difficulties some people face, as well as directing the story to a target audience of young females in particular.

A main aspect of our story was showing the difference between classes, and how a single mother struggled with a career and building a life for herself and her daughter, in contrast to some middle class siblings living an easy, happy life. This represents the difficulties the lower class can go through.

As well as class, our short film looks at age and how the young mother struggles, but we challenged a convention of the typical lower class family by her always putting her child first.

We follow a convention by showing how Elizabeth looks after her younger brother, showing love and affection to him eg. when she tickles him making him laugh and when she holds his hand when walking with him, this shows the love in family amoung siblings, and as there is a big age gap betweeen the siblings, they dont irrate each other or compete.

We challeneg a convention by showing that the group of youth are responsible, caring and selfless, and how even a 5 year old boy can show selflessness and maturity by giving a baby his teddy, despite being from a middle class background.

The care characters show in our film makes the characters likeable and follows the convention of family love in family films.

Our film follows the drama convention of realism, following an example of a real life situation, as opposed to following formalism.

The running time of our short film is similar to a typical drama short film, being 4-11 minutes long.

 

Evaluation- effectiveness of my main product and ancillary texts

We made a link between each product by repeating looks of scenes in the film, in the poster we used the teddy because that is the main object of the story that brings the families together, we thought that it was approprate to eddit onto the corner of a kitchen table becuase that is a repeated positioning of it in the film.

In the article, we used colours to blend out the picture into the look of the sunrise, the text contrasts well to the background and the colours match the teddy, and so the teddy is the main link between all of our products.articleposter init

Evaluation- technology in research, planning and evaluation

In planning we used snapchat to communicate a lot, I put out my ideas and we came to agreements on different things in the film such as outfit ideas and getting as many actors and film crew people to my house and my auntys house as often as possible for filming a meeting for disgussions about ideas. When ideas for the film struck me, i noted them down and we ended up with creative bits nof paper we organised ideas from, i used snapchat to take a quick picture and show my group what i had noted down.

Screenshot_20171206-210746 Screenshot_20171115-162001 Screenshot_20171206-211613 (2)Screenshot_20171206-210756Snapchat-1470240023 (1)planning paper

 

 

When looking at short film examples, we started to get ideas of what the outline of our film was going to be, and we decided what kind of moods we wanted to create for different parts of the film, we thought that we could do this with background music and that this could be a key way to show the story without a constant need for diologue, this is something that the drama genre uses a lot too, and we took inspiration from this. We looked up what kind of music we wanted. we thought that these tracks were most appropriate to get accross the emotion we wanted to, and when we had our clips we matched the background music up quite easily. We also got a comment during feedback that the tracks were very effective and appropriate for the different parts of our film, and so in evaluation we decided to keep the background tracks as they were.

pic of feedback music is good

We used photoshop to edit our film, we used the software Edius and began planning the editing by picking out the clips we were definitely going to use, the ones we could make use of in areas, and what we wouldnt use. We filmed clips so that we would have some options of how to present the film depending on what editing we thought was appropriate for the overall best outcome.

image2 edditting sound

The press and the Royal family

Row over Prince Harry’s girlfriend reveals fine line between royals’ proactive press relations and desire for image control

-8 Nov 2016, The Guardian, Esther Addley and Robert Booth

“The past week has seen a line crossed,” Kensington Palace said of the coverage of Prince Harry’s relationship with the US TV actor Meghan Markle. Saying the prince fears for Markle’s safety, the spokesman added: “This is not a game. It is her life and his.”

The intervention will certainly have captured attention in tabloid newsrooms, but it is unlikely to usher in a permanent truce in a relationship that has been strained for the best part of 30 years.

Prince Harry: ‘everyone has the right to privacy’

 

 

  • David Barnett looks at how the ‘People’s Princess’ became the ‘most hunted person of the modern age’ and asks when will those who overstep the mark learn their lesson
  • There was an obsession with Diana, her every move was checked and documented and filed. The tabloids led on the most spurious stories for days on end. For a newspaper editor, those must have been the glory days.

 

-August 27, 2017, TIME, KATE SAMUELSON

Diana’s empty Audi was there, but the Princess was not to be found. Then an unidentified man emerged to drive her car into an underground garage. “Get to the rear exit of the restaurant!” yelled Harvey, according to a memoir written with Sanders, called Dicing With Di: The Amazing Adventures of Britain’s Royal Chasers.

Seconds later they were in hot pursuit, following Diana through red lights, driving down the wrong side of a traffic island and accelerating in front of trucks, until she began turning into the entrance of Kensington Palace. Harvey leapt from the vehicle, camera in hand, and dived across the bonnet of the car, firing his camera at the Audi as it disappeared from sight. “Please, please, let that picture be sharp,” he prayed. It was. Harvey’s photograph of Diana driving the married millionaire art dealer Oliver Hoare into Kensington Palace at night was sold to the British tabloid News of the World in an exclusive deal. It caused a sensation.

It was 9pm on 3 March, 1994, and paparazzi photographers Mark Saunders and Glenn Harvey were sipping coffee in Kensington, Harvey’s phone rang; Princess Diana had been spotted by a contact driving into the Chelsea Harbour development with an unidentified male companion. The pair raced to the complex where Saunders gained access by lying to the duty guard about picking up an imaginary girlfriend.

choice of soundtrack

We looked at a range of sites and tracks to find the music we thought would add the emotion we needed to our film. We filmed our clips before choosing music so we had an idea of what styles of music we wanted. I had ideas in my head of what the final product would look and sound like and we tried to match up tracks best to the clips to work with.

We viewed the following sites:

https://www.bensound.com/royalty-free-music

https://www.jamendo.com/start

And the following sections:

https://www.jamendo.com/artist/451073/addict-sound

 

And picked the following music as possible background music:

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Realism and Classisism

Realist                                                         classisism                                                   formalism   ————————————->

Realist

  • Making a film represent reality
  • The most common modern day in between aim for films
  • Making a new reality that isn’t trying to relate to the real world, it is trying to relate to imagination

Classisism

  • Making imagination take over
  • Using bright colours and fast pace clips in edditting to have a aesthetic

Editing

edditting discussionedditting discussionedditting discussionedditting discussiondiscussing editing

We have spent time discussing what we think the best options would be out of our clips, as when we filmed we created options of how the story could be slightly different. We started off by inserting clips and using the cutting tool to separate them for different sections and cut down the begining of the clips where the filmer shouted “action” and the clip ended, I used arrows to get a precise cut in each clip.

Disney taking over Fox

If the merger is approved, Disney will own:

  • All of Fox’s film studios (20th Century Fox, Fox Searchlight, and Fox 2000)
  • Fox’s television studio
  • FX Networks
  • National Geographic
  • Fox’s stake in European broadcaster Sky

Fox’s stake in North American streamer Hulu The Walt Disney Co. on Thursday agreed to pay $52.4-billion to buy film and TV assets owned by 21st Century Fox, the largest acquisition in the company’s history. The deal would not only transform Hollywood into a land of fewer studio giants, but fire a clear warning shot to technology juggernauts like Netflix, Amazon and Google.

“We are extremely proud of all that we have built at 21st Century Fox, and I firmly believe that this combination with Disney will unlock even more value for shareholders as the new Disney continues to set the pace in what is an exciting and dynamic industry,” said Rupert Murdoch, who is the executive chairman of 21st Century Fox.

Disney will also assume about $13.7bn of net debt belonging to 21st Century Fox. Disney chief executive Bob Iger will extend his tenure until the end of 2021, overseeing the integration of the Fox assets. He had already postponed his retirement from Disney three times. In March, he said he was committed to leaving the company in July 2019.

Disney CEO Bob Iger’s audacious bid to buy much of the media empire Rupert Murdoch built represents a big bet that the Burbank company can beat Silicon Valley in the war for the future of entertainment.

Staying with the hollowed out 21st Century Fox is the Fox broadcast network, Fox News, Fox Sports, and Fox Business. We’ll get to what this deal means for Fox in a moment. Let’s focus on Disney first.

Disney CEO Bob Iger’s audacious bid to buy much of the media empire Rupert Murdoch built represents a big bet that the Burbank company can beat Silicon Valley in the war for the future of entertainment.

The Walt Disney Co. on Thursday agreed to pay $52.4-billion to buy film and TV assets owned by 21st Century Fox, the largest acquisition in the company’s history. The deal would not only transform Hollywood into a land of fewer studio giants, but fire a clear warning shot to technology juggernauts like Netflix, Amazon and Google.

Disney will also assume about $13.7bn of net debt belonging to 21st Century Fox. Disney chief executive Bob Iger will extend his tenure until the end of 2021, overseeing the integration of the Fox assets. He had already postponed his retirement from Disney three times. In March, he said he was committed to leaving the company in July 2019.

“We are extremely proud of all that we have built at 21st Century Fox, and I firmly believe that this combination with Disney will unlock even more value for shareholders as the new Disney continues to set the pace in what is an exciting and dynamic industry,” said Rupert Murdoch, who is the executive chairman of 21st Century Fox.

The Telegraph research

stats telegraph 2stats telegraph 1

The Daily Telegraph, commonly referred to simply as The Telegraph, is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and internationally. It was founded by Arthur B. Sleigh in 1855 as The Daily Telegraph and Courier.

Daily Telegraph -Conservative Party

Target audience:

Trading name-TMG

Types- Private limited company

Industry-Mass media

Headquarters-Jersey, United Kingdom

Key people- David Barclay, Frederick Barclay, Andrew Neil

Products-Newspapers and Websites

Revenue-£51 million (2015)

Operating income-£47m (2015)

Owner-Barclay brothers

ParentPress Holdings

SubsidiariesThe Daily Telegraph, The Sunday Telegraph

 

Me filming and looking after Layla

ella filimg 1

I put up the set on this day and filmed, I also directed Eloise.

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On this day I mainly directed Eloise, I gave examples of what she could do and kept Layla entertained while Zahra filmed. I gave ideas of where Zahra could hold the camera.

I have the responsibility of looking after our child actors and I set up the lighting in all the sessions as well as organising everybody and directing.

 

My interpretation of our story and communicating it

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I wrote out my interpretation of our story and shared it with the group, when refering to the notes I had written out, I came accross an issue of a window with darkness outside, Zahra made the suggestion of filimng the stairs from the other way around, and myself and Zahra agreed to film Eloise walking both up and down the stairs, I directed her and made the suggestion to smile at layla and pull a funny face at her on the stairs.

Practice filming with Jack

I had a session to practise working with jack and getting a taste of what we wanted for filming and how to organise him and keep him entertained.

From the first clip Zahra filmed, I directed Jack on what to do but learned that for a 5 year old to get a true vision on what I was thinking, I had to give a very detailed description of what exactly to do, as you can see he didn’t understand to stop at the door, he just ran up and down the corridoor.

Then the teddy was in the wrong hand and he glanced at the camera…

Then Jack was too slow walking down the stairs and he glanced at the camera again…

Then when I was trying to help Zahra with the fluidity of this scene, we found the main problem was with the zoom button jamming…

And then we had a golden scene, quite lierally. The lighting was a bit too golden although the action was perfect for the clip…

To solve these problems and improve, I mainly praised Jack for his achievements and said things like “just ignore the camera though, focus on me” and “you’re a star, lets do it again and walk a bit faster” I could see that he was proud of himself and was enjoying acting, he didnt see his critisisms as critisisms, he just followed the little suggestions and felt like he was doing well. He said he had fun and asked when he was coming over again to film.

What we learned and why it was beneficial: I keep learning how to improve Jacks acting by calrifying my explanations and it also allowed Jack some time to get comforarable around Zahra.

 

A random idea

*another random idea to improve*

The times we shoot indoor scenes, its dark outside and if we wanted to show opening the door on the way for a walk in the story, I thought that we could possibly put a light outside the door to shine some light in from outside to make it look like daytime, this would mean however that we would need someone to look after the equipment as we wouldnt be able to watch it

Awaiting the return of stranger things…

I have finished season 2 of stranger things and I didn’t know how to survive until season 3 comes out, but I’ve started a new series called fringe that my boyfriend introduced to me, the first thing I noticed and couldn’t help but stop thinking about was the huge range of shots this series constantly uses, very complicated, perhaps matching the complexity of the series itself. I also noticed the repetition they use in shots, such as returning to certain images, using 3D fonts as a quirky 2000s-esc way of signposting places and using a lot of close ups during conversations with characters. I have watched the first few episodes and I’m excited to continue watching the series as it develops.

little changes we’re making

After speaking to my mum about looking after layla while filming I had the idea to use locations that are more walking distances, we have decided to film in my aunty’s house instead of Eloise’s so that we don’t have to take layla in a car. We are also going to use Robert’s park as opposed to Chellow Dean as it is walking distance from my house and is practical for having Jack with us as well as Layla.

We decided to use multiple sets of pijamas to establish Jack as being from a rich family and to establish each different morning clearly when at his bedroom door and at the dining table.

We also decided to work around the lack of a bedroom for Jack by showing him just closing his door coming out his room in the mornings.